Reaching New Heights with Real Time Marketing’s Google Local Services Ads Package
Real Time Marketing's comprehensive Google Local Services Ads (LSA) package tailored exclusively for roofers is designed to elevate your roofing business to new heights. Whether you're a seasoned roofing professional or just starting out, our expertise and tailored solutions will help you stand out in the digital landscape. Join us as we unlock the full potential of Google LSA, driving quality leads, enhancing credibility, and solidifying your position as the go-to roofer in your service areas. Your success is our priority, and with Real Time Marketing, your roofing business will reach for the skies.
What Are Google Local Services Ads?
Google LSA is an invaluable resource designed to link roofing businesses directly with prospective customers in their area. When individuals search for the roofing services you provide on Google, your ads will prominently feature at the pinnacle of search results, simplifying the process for customers to discover and connect with your business.
What sets Google LSA apart is its cost-efficient model for roofing companies. You only incur charges when a customer schedules a roofing service through your ad, making sure that your ad spend translates into genuine, high-quality leads. Unlike pay-per-click advertising, which bills for every click, Google LSA guarantees that your budget is allocated to booked calls, ultimately strengthening your business's reach and generating valuable roofing leads.
This is a sample of the average costs and rates of Local Services Ads and pay-per-click advertising for plumbing services:
| ROOFING SERVICES | Average Cost Per Lead | Average Click-Through Rate | Average Cost Per Click | Average Cost Per Call |
|---|---|---|---|---|
| Local Services Ads | $101.49 | 3.02% | $9.03 | $121.51 |
| Pay-Per-Click | $114.43 | 0.14% | $4.10 | $114.43 |
Based on this sample table, the average cost per lead and click-through rate for Google LSA is better than Pay-per-click ads. This translates to cost savings when it comes to booked calls.
Google LSA allows you to choose the roofing services you want to offer at any given time. Meaning, you ONLY pay for calls for the service(s) you select! The dashboard allows you to choose which services you want to turn on or off under the Roofer vertical.
From Roofs to Results
Google LSA aims to foster trust within your prospective roofing clientele. To get started, your roofing business must undergo a meticulous screening process and obtain verification from Google before gaining the privilege to advertise. Additionally, every ad showcases reviews from past roofing customers, instilling searchers with a profound sense of trust in their selection.
Whether you're venturing into online advertising for the first time or seeking to broaden your local customer reach, Google LSA establishes a direct conduit between your roofing enterprise and the customers who are most in need of your roofing expertise.
Here are some of the benefits that roofers can expect to gain from Real Time Marketing's Google LSA package:
Increased visibility
in search results
Google LSA ensures that your roofing business is front and center when potential customers actively search for roofing services in their area. Your ads occupy prime real estate at the top of Google's search results page. This increased visibility gives your roofing business a distinct advantage over competitors and significantly enhances your chances of being discovered by potential clients in need of roofing solutions.
Increased trust
and credibility
Google LSA brings with it the invaluable Google Guarantee. When prospective customers see your Google Guaranteed badge, they immediately gain confidence in your roofing business. This badge signifies that your business has passed Google's rigorous screening process, instilling trust and credibility in your services. Customers are more likely to choose roofers they can trust, which translates into higher inquiry and conversion rates.
Improvеd lеad
quality
With Google LSA, you not only receive more leads but also leads of higher quality. These leads are more likely to convert into paying customers because your ads are displayed to users actively seeking roofing services. This targeted approach ensures that the individuals contacting your business have a genuine interest in your roofing solutions, resulting in more efficient lead conversion.
Cost-effective
advertising
Google LSA operates on a pay-per-lead model, meaning you only pay when a potential customer contacts your roofing business directly through the ad. This eliminates wasteful spending associated with traditional pay-per-click advertising, where you pay for every click, whether it leads to a genuine lead or not. Google LSA ensures that your advertising budget is allocated to meaningful interactions with potential clients, making it a cost-effective and efficient marketing solution.
Easy lead
management
Google LSA simplifies lead management for your roofing business. Inquiries are received directly through the platform, streamlining the process of tracking, responding to, and managing potential leads. This simplifies your workflow and ensures that you can promptly follow up with potential clients, improving your chances of converting leads into paying roofing customers.
Access to
performance data
Google LSA provides valuable insights into the performance of your ads. You can access data on the number of leads generated, the cost per lead, and other essential metrics. This data empowers you to fine-tune your advertising strategy, making it more effective over time. With access to performance data, you can make informed decisions about your marketing budget and strategy, ensuring that your ad dollars are used efficiently and effectively.
A Quick Guide on the Process of Google Guarantee Ads
Google LSA offers an additional layer of trust through Google Guarantee. When customers see your Google Guaranteed badge, they know you've passed Google's rigorous background check. This enhances their confidence in choosing your roofing business.
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When a prospective customer goes to Google searching for roofing services like "roof repair near me" or "emergency roofers," this is where Real Time Marketing's Google LSA for roofing businesses comes into play.
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Your roofing business's Google LSA assumes a prominent position right at the top of Google's search results page, proudly showcasing the Google Guaranteed badge. This strategic placement not only guarantees the highest level of visibility but also bolsters your reputation and credibility in the eyes of potential clients.
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The intrigued customer, who is undoubtedly impressed by your Google Guaranteed status, takes the next step by reaching out to your roofing business directly through the Local Services Ad.
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As soon as you receive the customer's call, you swing into action. First, you verify if the requested roofing service aligns with your designated service areas. If it's a match, you swiftly proceed to schedule and confirm the booking, effectively securing a potential roofing job.
The Google Guarantee process streamlines the customer's journey, making it easier for them to find and choose your roofing business. By displaying the Google Guaranteed badge on your Local Services Ad, you instill confidence in potential customers, leading to increased inquiries and bookings. This process serves as a powerful tool for your business, ensuring that customers feel protected and assured while you continue to provide top-notch services within your service areas.
How to Get Started with Google Local Service Ads
To participate in Google Local Services Ads, you need to meet the following requirements:
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Business license and insurance
To establish credibility and reliability, you must possess the necessary documents to provide services in the areas where you want to advertise.
- Owner license (state or province level)
- Business license (state or province level)
- Insurance (general liability insurance and professional liability insurance)
Google will verify these during the application process.
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Background Check
As part of the application process, all business owners and employees providing services must pass a background check. This includes a check of criminal and sex offender databases and a background check on your trenchless pipe and sewer business entity.
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Good reputation
A stellar reputation is the cornerstone of success in the digital landscape. Your roofing business must maintain a positive standing with customers, reflecting high ratings and a substantial number of positive reviews on Google.
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Service area
For your roofing business to be eligible, it must be located where Google Local Services Ads are accessible. Currently, this includes many cities and regions in the United States and Canada.
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Compliance with Google policies
Your roofing business must comply with all of Google's policies, including those related to ad content, customer privacy, and data security.
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Usage of the Google Local Services Ads platform
You must use the Google Local Services Ads platform to manage your ads and communicate with customers who contact you through the platform.
Frequently Asked Questions
Expert Assistance for Your Google LSA Campaigns
If you're having trouble with your Google Local Services Ads campaign, Real Time Marketing can help you troubleshoot and find solutions. Here are some common issues you might encounter and how Real Time Marketing can help:
ADS NOT SHOWING UP
If you're not seeing your Google Local Services Ad (LSA) pop up in search results, don't fret. Real Time Marketing is here to lend a hand. We can dive into your campaign settings, ensuring you're on point with keywords and service areas. And if any technical gremlins are messing with your LSA's visibility, we'll track them down.
LOW CONVERSION RATES
If your campaign's reeling in leads but they're not quite taking the plunge to become paying customers, we've got your back there, too. Real Time Marketing can help you dissect your LSA performance. Our mission is to pinpoint any hurdles that might be stopping potential customers from choosing your services. We're all about finding solutions that make those leads turn into happy, paying clients.
Real Time Marketing can work with you to troubleshoot any issues you might be having with your Google LSA campaign and help you find solutions that improve your results and maximize your ROI.
Raise Your Roofing Game with Google LSA and Real Time Marketing
Real Time Marketing is a trusted partner for roofers looking to get the most out of their Google LSA campaigns. Our team of digital marketing specialists has years of experience managing and optimizing Google LSA for roofers, and we have a proven track record of delivering results.
When you choose Real Time Marketing for your LSA needs, you can expect the following:
Are you ready to give your roofing business the boost it deserves? Reach out to Real Time Marketing today! Let's have a chat and set up a consultation. We'll walk you through how we can assist in setting up your Google LSA and reaching your marketing goals. Let's get started on this exciting journey together.
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