Content Development to Grow Your Business
Content development represents one of the most important components of your business growth strategy. Whether you are a plumber, dentist, roofer, or a tree removal service, it is important to have quality content on your website. Content development is more than about putting words on the page. At RealTime Marketing, we offer content development services that will help you reach your business goals.
A Quick Intro to the Service
Content development is more than about writing articles for your website. It involves extensive research to find out what information already exists and to fill the gaps. Then, the developer must find out which keywords visitors are searching for that are related to the content.
The first several steps in content development are information gathering and planning. Next, it is time to write the article. The author most carefully places the keywords strategically in the piece to encourage search engines to point potential customers to the website. Once the reader arrives, the content must be informative and related to the reason for their search. It must also keep their attention and convince them to take action. If all this sounds complicated, you do not have to worry. RealTime Marketing has the expertise to provide quality content for your website and social media channels.
High-Quality Content Will Benefit You the Most
Quality content creates opportunities to inform your target audience and give them information they might not already know. Secondly, it will attempt to convince them that they need your products and services. Quality content will also lead them down the sales funnel to make a purchase. The key is keeping them interested and engaged in what you have to say.
More Than Just Words
Content development is a process that involves several basic steps. The first step is planning and goal setting. During this phase, the team gets to know your goals and develops a plan for getting there. This phase involves research to find the right way to make your goals a reality.
Next, the team will develop a strategic content calendar that reflects the keywords you want to target and the information you want to convey. In the next step, our team gets busy creating your content. The job is not over once the content has been published. The next phase is to track and measure how well the content is doing to make sure it is performing as expected and to make any adjustments.
The Impact of Content on Online Marketing
Content is the key to helping your potential customers understand your products and services. It also helps them understand what makes you unique and why they should choose you over your competition. Quality content nurtures relationships with your customers and helps establish lasting relationships. It gives you greater visibility and helps you gain the trust of potential customers.
Why Choose Our Team
RealTime Marketing is a full-service marketing agency that has over 100 years of combined experience. We are a family-owned business with over full-time employees. We give you personal service and treat you the way we would want to be treated. Our expertise includes content development for electricians, auto glass repair specialists, HVAC specialists, electricians, dentists, roofers, tree services, plumbers, and other home service providers.
RealTime Marketing offers social media marketing, Google Business Profile Management, SEO, Pay-Per-Click Advertising, Google Guarantee Ads Management, and Website Design.
Here are a few things you might want to know about content marketing.
75% of marketers consider SEO to be their most effective strategy.
Content marketing averages 62% lower cost when compared to traditional marketing.
Video and Short-Form Articles are the most widely used types of content.
Give Your Clientele the Information They Need
RealTime Marketing will help you develop a content strategy that gets the results you want. Contact RealTime Marketing to get started. Call us or fill out the form to schedule your consultation.