Pay-per-Click Advertising for Roofers

Real Time Marketing Boosts PPC Ads for Roofers

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Pay-per-click (PPC) ads are an excellent way for roofing businesses to fill their summer calendar before the season starts. PPC programs are an efficient use of your advertising dollars because you only pay when someone actually clicks through and visits your website. Real Time Marketing has solutions to help you launch preseason ads to get a head start on a prosperous summer.

What Are PPC Ads for Roofers?

Pay-per-click ads are the ads that you see above the organic search results when you search for something on Google. It is the first thing people see when they search for someone to do roofing repair or replacement.

One of the best things about pay-per-Click Advertising is that the person was already searching for the services that you have to offer. Your ad is presented to them at a time when they have initiated a search for your services with an intent to purchase at some point. If you are the first one presented to them, and it matches what they were looking for, it increases the likelihood that when they will click on the ad and visit your website.

Pay-per-click advertising gives you one of the most effective ways to reach your potential customers with targeted ads that address their needs when they need them. PPC ads are most effective when they are managed properly using the right keywords, language, and a format that is appropriate for the program. Real Time Marketing offers Pay-per-click campaign management that will help you get the most from your advertising dollars.

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How to Grow Your Roofing Business with PPC Ads?

Pay-per-click advertising has been around for some time, but it still proves to be an effective way to reach customers. Now, there is much more competition competing for favorite keywords. That is why you need a team of professionals that knows how to search for keywords with high searches and low competition so that you can be presented at the top of the search results.

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You know that when a customer searches for roofing repair services or installers in their area, then it probably means they need the services. They might need emergency services, or they might be researching for a larger job they have planned for later on. The best part about PPC ads is that it presents your services at the right time and the right place. This is something that can only be accomplished with targeted marketing.

Real Time Marketing PPC Advertising Benefits

PPC advertising is a good value for the money, and Real Time Marketing knows how to make sure that you get the most from it.

A properly managed Google ads campaign is an excellent expenditure of valuable resources, but only if the campaign is managed correctly. Google looks at more than your bid amount to decide where to place your ad.

Google’s purpose is to provide the searcher with quality, relevant search results, and advertisements. You have to have an excellent keyword strategy in place so that your ads will show up to the right searchers. You need an expert who knows how to navigate the system, and Real Time Marketing has the expertise to earn you top placement and more clicks. Ads that appear on the top of the ads on the first page of search results earn 50% more click-throughs than those placed lower on the page. Many searches now come from mobile users, and Real Time Marketing can optimize your ads to take advantage of this trend, too.

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How Does the Program Work?

Real Time Marketing uses a proven method that gets results. We take a methodical approach to developing a program that gets the results you want. Here is what you can expect when you contact us for our PPC services:

Define your goals from the campaign

Perform keyword research

Plan the strategy to reach your goals

Take action and test the plan

Performance measurement and analysis

Long-term performance measurement and improvement

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Here is a list of what we include in our PPC services:

  • Keywords research
  • Ad production
  • Budget management
  • Monitoring
  • Monthly check-in meetings

What Results Can You Expect from Your Ad Campaign?

  • PPC advertising has plenty of support for its success in driving business to small enterprises. That is why nearly 45% of all small businesses use PPC advertising.

  • Nearly 74% of all businesses say they found PPC advertising to be an effective way to reach their goals.

  • By some reports, Google Ads returns $2 for every $1 spent.

  • Small businesses are willing to allocate as much as 39% of their advertising expenses to PPC.

These statistics indicate that businesses have confidence in PPC and feel that it is money well-spent.

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Real Time Marketing Gets the Most Out of PPC Advertising Budget for Roofers

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The research is clear. PPC is still an excellent way to grow your roofing business. Real Time Marketing knows that timing is everything. We will help you develop a customized solution that is right for your needs. Get in touch with our team today for a consultation.

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