Why PPC Advertising Should Be Part of Your Plan

Pay-per-click (PPC) advertising is an effective way to set an advertising budget and stick to it. The key to success is having a team of professionals on your side. If you have not considered PPC, Real Time Marketing has many reasons why you should.

Understanding the Model

PPC is an advertising model where the advertiser pays a publisher every time someone clicks on their ad link. PPC is offered on search engines, such as Google, and social media networks. PPC is based on keywords. Sponsored ads appear when someone searches for a keyword related to a particular product or service.

This model benefits both publishers and advertisers. PPC is proven to be an efficient use of your advertising budget and produces an average click-through rate of 11.38% on Google searches. Also, PPC ads have a conversion rate that is three times that of non-branded keywords from organic traffic. The best part is that you only pay when someone clicks through your ad, and then, they are more likely to purchase as a result of the link.

Getting It Right

The key to a successful PPC ad campaign is making sure that you are targeting the correct keywords in your ads. You need to know which keywords are likely to drive sales. Real Time Marketing can help you decide which keywords to target and set a budget that works for you.

We help set the right strategies in place to drive traffic to your site and transform them into sales when they get there. We do this by optimizing your landing page, content development, and by crafting a call-to-action to motivate them toward a sale.

Contact us at Real Time Marketing to see what our PPC advertising services can do for your business. Experience the growth that this important marketing avenue can bring today!