When Not to Segment a Retargeting Audience
Segmentation is presented as straightforwardly good. For a local contractor it usually is not, dividing a small audience produces several too small to deliver.
- Retargeting Services
For an Emergency, the Page Is in the Way
The element that kills conversions on an emergency landing page is often the page itself. For urgent work the ad should place the call, not load a document to be read.
- PPC Marketing Services
Commercial Work Is Not Won on Social
A contractor commercial side is won on bids and referrals, not on social. What those buyers need to find is proof you are trading, staffed, licensed and answering.
- Social Media Strategy
Driving Website Traffic From Your Google Profile
Most profile actions are calls, not clicks, and that is the better outcome. Where website clicks do come from, where the link should point, and how to tag it so you can measure it.
- Google Business Profile
Why SEO Compounds and Advertising Doesn't
Paid visibility resets every month; organic visibility accumulates. What compounding actually looks like on a contractor's account, and why the gap widens the longer you wait.
- SEO Optimization
Recent Reviews Beat More Reviews
Review recency carries weight in Local Services Ads ranking, and reviews collected in one push age together. Here is the routine that produces a steady few a week, and what to do about a bad one.
- Local Service Ads
What Happens in the Two Seconds Around the Tap
Nearly all of this is seen on a phone, so mobile is not a refinement applied afterwards. What matters is the two seconds around the tap.
- Retargeting Services
Flat Engagement Is Not the Problem
Flat likes are not a reason to overhaul a contractor social media. Ask whether the account produced a call, a form fill or a job application. If not, post less.
- Social Media Strategy
Setting Up and Verifying a Google Business Profile
Claiming a profile takes minutes; verification is where contractors get stuck. What to fill in, how verification works for a business with no storefront, and what to do when it fails.
- Google Business Profile
SEO vs SEM: What's the Difference, and Which Do You Need?
SEO earns placement, SEM buys it. What each term actually covers, where the definitions blur, and how a contractor should split budget between them.
- SEO Optimization