Close to the work, not above it
Leadership from a distance produces strategy nobody can execute. She stays connected to what teams are actually doing across departments, which is what keeps the direction honest and the decisions practical.
President, Real Time Marketing
Courtlyn Saxby
Fifteen years turning brand presence into measurable business results: a decade of it in fashion and entertainment, the last six building the Local Services Ads and Google Business Profile practices that home-services companies come to Real Time Marketing for.
The role
She runs the company and stays in the work.
As President, Courtlyn holds both the strategic direction and the day-to-day operational oversight of the organisation, involved in the broader vision and in the detail of how the business actually runs, rather than leading from a distance.
How she leads
Three things that shape how the company operates.
Visibility and transparency
Clear expectations, consistent communication, and issues addressed openly rather than managed quietly. The same standard applies to clients, being straight with them is why many of them stay.
Willing to be challenged
She asks teams to question established practice and is comfortable being questioned back. In a discipline that changes this fast, an unchallenged assumption is a liability.
Background
From fashion and brand into performance marketing.
An unusual route into this industry, and the reason for a perspective few marketing leaders hold: she understands how influence and desirability get built at the top of fashion and entertainment, and how data and performance strategy turn that into revenue.
A decade in fashion and brand
More than ten years working closely with a prominent fashion designer, owning brand positioning, public relations, media relations, creative direction and high-level relationship management, defining how the brand was presented to the public and the industry.
2020, into digital
Joined Real Time Marketing as Director of Strategy, bringing a brand-and-perception discipline into an increasingly data-driven one, and connecting digital visibility directly to lead generation, conversion and revenue.
Built the LSA and GBP departments
Grew Local Services Ads and Google Business Profile from foundational services into the agency's most relied-upon departments, the two disciplines home-services companies now come to Real Time Marketing for first.
President
Strategic direction and day-to-day operational oversight across the organisation, working across SEO, paid, local, content, web development, account management and sales rather than owning one lane.
Her view of the market
Search is changing, and local is where it lands first.
Local search is where the opportunity is decided
For a service business, visibility in local search is opportunity. Google Business Profile and Local Services Ads are not technical features; they are the touchpoints where a business is discovered, evaluated and chosen, often in the same minute.
Search is no longer one ranking system
Consumer behaviour, Google's products and new platforms are all moving. Visibility now means being present across several touchpoints, not holding a position on one list.
AI changes how people look for answers
Her standing challenge to teams is to think past keyword rankings to the whole digital experience: because the way people discover a contractor is being rewritten, and conventional approaches will not carry over intact.
Where this shows up
The departments she built are the ones you buy.
Local Services Ads
The published rate card, five tiers, with what management costs per lead at your volume.
See LSA pricing →Google Business Profile
The profile work that decides whether a homeowner finds you at the moment they need you.
See the service →The wider team
One hundred people in Bradenton, Florida, working across every discipline above.
Who we are →- Since 2016
- No long-term contracts
- Every marketing dollar is tied directly to a closed invoice