Courtlyn Saxby

Courtlyn is a senior marketing and brand strategist with 15 years of experience spanning fashion, entertainment, celebrity relations, public relations, media, branding, and digital marketing. Her career has been built around a consistent discipline: positioning brands with intention, building strategic relationships, and turning market presence into measurable business results.

She began her career in the fashion industry, where she spent more than a decade working closely with a prominent fashion designer and overseeing critical aspects of brand positioning, public relations, media relations, creative direction, and high-level relationship management. She played a central role in defining how the brand was presented to the public, the media, and influential figures across fashion and entertainment.

Under her strategic direction, the brand's social media presence grew from hundreds of followers to more than 100,000. The achievement was not simply audience growth; Courtlyn established a deliberate brand identity and digital presence that elevated the designer's visibility, strengthened industry credibility, and helped position the brand to attract A-list talent, leading stylists, media, and influential industry professionals.

Her work placed her in direct collaboration with high-profile talent including Johnny Depp, Julia Roberts, Cher, Madonna, Sia, Lady Gaga, Beyoncé, Bruno Mars, Beck, Future Hendrix, LeBron James, and others. She also worked alongside leading personal and editorial stylists and teams connected to major cultural events, including the Super Bowl Halftime Show and Grammy Awards. These experiences established her expertise in managing high-value relationships, protecting brand reputation, and operating effectively within high-visibility environments where precision and discretion are essential.

Courtlyn's responsibilities also encompassed creative production, including editorial and campaign development, styling, photography, and visual brand direction. She worked with leading publications including Vogue, Vanity Fair, Elle, and Cosmopolitan. Her relationship with Vogue included a direct request for the designer to create a custom headpiece for Anna Wintour, an example of the level of industry access and credibility developed through her work.

In 2020, Courtlyn transitioned from fashion and entertainment into digital marketing, taking on the role of Director of Strategy at Real Time Marketing. She brought a sophisticated understanding of brand positioning and consumer perception into an increasingly data-driven discipline, developing strategies designed to connect digital visibility directly to lead generation, customer acquisition, conversion, and revenue.

Since entering digital marketing leadership, Courtlyn has been instrumental in driving multi-million-dollar revenue growth for businesses within the home services industry. Under strategies she developed and directed, some businesses have achieved over 60% growth in overall business performance and revenue within their first year.

Beginning around 2022, Courtlyn also established working relationships with members of Google's executive and product teams, contributing direct industry feedback and strategic insight to the development and evolution of Google's Local Services Ads (LSA) Dashboard. She worked directly with Bota Kassenali, Global Product Lead at Google, providing perspective informed by her direct experience working with home service businesses and their evolving digital needs.

Today, Courtlyn brings together brand strategy, digital marketing, technology, local search, performance marketing, conversion strategy, and business development to help companies strengthen their market position and accelerate growth. Her approach is fundamentally business-oriented: marketing is not viewed as an isolated function, but as a strategic growth infrastructure that should produce measurable outcomes.

Her background gives her a perspective few marketing leaders possess. She understands the mechanics of building influence and desirability at the highest levels of fashion and entertainment, while also understanding how to apply data, technology, and performance strategy to generate tangible business results.

Courtlyn's work is ultimately centered on one objective: building brands that command attention, earn trust, create demand, and produce sustainable growth nationwide.

Courtlyn's role extends well beyond one area of marketing. As President, she works closely with teams responsible for SEO, paid advertising, local search, content, web development, account management, sales, and other key functions of the organization. She participates in strategic conversations across these disciplines and encourages teams to evaluate existing practices, question assumptions, and stay open to new approaches as the digital marketing environment continues to develop.

Her cross-functional involvement allows her to connect individual efforts to larger business goals. She understands that strong results often depend on collaboration between departments, and she values the role each team plays in supporting the organization as a whole. By maintaining a broad view of the business, Courtlyn helps ensure that strategy, execution, and communication stay aligned.

Courtlyn's perspective on marketing extends beyond individual channels. She is interested in how SEO, paid media, local visibility, reputation management, content, and web development all work together to support business growth. Rather than looking at marketing efforts in isolation, she considers how each piece contributes to the full customer journey and overall brand presence.

This broader approach reflects her belief that successful marketing requires both specialization and coordination. Courtlyn encourages teams to think strategically about how different efforts connect, and she supports a mindset that balances innovation with practical business outcomes. Her ability to see the big picture while staying engaged in the details makes her an important voice in the direction of the organization.