Services
Maximize Your Local Authority and Stay Fully Booked
With Advanced LSA Max
Advanced LSA Max is a four-part system: Local Business Directory Setup & Basic Optimization, GBP Management, Performance Max with pay-per-lead goals Management, and Lead Call Tracking & Analysis + ROAS.
Starts at $2,199/month plus ad spend
- Since 2016
- No long-term contracts
- Every marketing dollar is tied directly to a closed invoice
Quick Summary: What is Advanced LSA Max?
Advanced LSA Max is Real Time Marketing’s four-part local visibility system for home service companies. It combines directory setup and basic optimization, Google Business Profile management, Performance Max with pay-per-lead goals Management, and call tracking with ROAS reporting. Your Google Business Profile is the source of reviews and business information for Local Services Ads, so we build the foundation first, then manage the leads. It starts at $2,199/month plus ad spend.
What’s Included in Advanced LSA Max
Starts at $2,199/month plus ad spend
Your Google Business Profile is the source of reviews and business information for Local Services Ads. Advanced LSA Max builds that foundation, manages your ads on top of it, and tracks what comes back.
1. Local Business Directory Set-up & Basic Optimization
Get found, and stay consistent, everywhere customers look.
- Set-up and basic optimization across the top 70+ local business directories
- Google Business Profile set-up
2. GBP Management
Keep your Google Business Profile active and current.
- 1-2 AI-optimized posts per week
- Geo-tagged images
- Product catalog
- 1-2 seasonal images per month
3. Performance Max with Pay-Per-Lead Goals
Turn Google’s paid placements into booked jobs.
- Management of your Performance Max with Pay-Per-Lead Goals, for up to 25 leads
- Every call reviewed
- Leads booked, qualified or archived
- License and insurance kept current
4. Lead Call Tracking & Analysis + ROAS
See which calls came from which marketing, and what your ad spend returned.
- Up to 500 tracked call minutes
- Call tracking, analysis and attribution
- ROAS reporting
Why a System Beats LSA Alone
- A stronger foundation. Your Google Business Profile is the source of reviews and business information for Local Services Ads, so keeping it complete and consistent can help your ads perform.
- Every call reviewed. Our lead ratings help inform Google’s system about the leads your business values.
- Numbers you can act on. Call tracking and ROAS reporting show what your ad spend is returning, so you can see what is working.
Only Pay for Qualified Leads
Tired of paying for empty clicks that never convert? With Local Services Ads you pay per lead, not per click, and you are billed for qualified leads that meet Google’s Local Services Ads lead policies. As a home services company, your online reputation and digital visibility dictate your daily route density. It’s how local customers find your business, research your track record, and decide whether or not to book a technician.
In today’s fast-paced digital world, local business optimization requires more than just a standard website. Professional local service ads management is one of the fastest ways to elevate your online reputation, boost your booking volume, and scale your service company.
It is one of the highest-converting forms of paid lead generation available because you pay for qualified leads requesting your service categories within your service area. A qualified local lead phone call can cost less than $40 on average, though the exact benchmark fluctuates based on your specific trade vertical and competitive region.
Proven Local Services Ads Results for Home Services
From 212 Calls to 1,342 Per Year: How Strategic LSA Management Drove 5+ Years of Plumbing Growth
Since taking over management of Speedy Rooter Plumbing’s Google Local Services Ads account, we helped grow annual call volume from 212 calls in a partial 2020 launch year to 1,342 calls in 2025, while increasing billed leads from 176 to 1,158. Over that same period, the campaign achieved more than 500% growth in both calls and leads, demonstrating the long-term impact of consistent LSA optimization.
What makes the results even more impressive is the efficiency. In 2025, the campaign generated more calls and leads than the previous year while spending less overall budget, reducing cost per lead from $32.17 to $28.90. This performance was driven by active review generation, lead quality management, budget optimization, profile maintenance, and years of accumulated account trust with Google’s platform.
Why Google Local Services Ads Matter
When a homeowner faces a sudden home emergency, they bypass traditional websites and look directly at the top of the search interface. Data-driven LSA marketing puts your business where high-margin jobs often begin:
Elite Placement
Local Services Ads can appear at the top of the results page, above traditional pay-per-click ads and the local map pack.
Instant Demand Capture
Reach homeowners running high-intent, urgent searches at the moment their home comfort or infrastructure is compromised.
Unmatched Brand Authority
Stand out from unverified operators with the Google Verified badge, a signal that Google has screened your business’s credentials.
Strategic Synergy
Our framework works alongside your ongoing Local SEO and AI-optimized profiles to help you show up across the search results page (SERP).
The visibility you need and the calls that convert
Maximize your local authority and stay fully booked.
Real Time Marketing is the preferred local service ads company built to help trade contractors maximize their local authority and stay fully booked. When local property owners search for home services companies in their area, Google can display Google Verified LSA profiles. When a customer clicks your ad, they can view a profile showing your credentials, reviews, and overall star ratings.
Google Verified businesses can show customers a badge signalling that Google has screened them, which can help you stand out as a trusted local provider across home service verticals. Where your ad appears depends on factors such as proximity, responsiveness, and reviews, and results vary.
Our Lead Velocity Blueprint: Our LSA Onboarding Process
Verification & Documentation Prep
Audit licenses, insurance, and background checks to meet Google’s requirements for verification.
Profile Engineering
Optimize service categories, business description, and bio so your profile is clear to Google and to customers.
Bidding & Radius Strategy
Set competitive bids for high-ticket jobs and define profitable service zones.
Response Protocol & Team Training
Train your team for fast response times to maintain a high Responsiveness Score.
Active Lead Management
Rate leads, track conversions, and adjust campaigns as results come in.
Industries that benefit from our LSA expertise:
Make Your Phone Ring with Google Verified Local Services Ads
As a Local Services Ads management agency for home service businesses, we have helped our clients increase phone calls and bookings through top-rated Advanced Local Service Ads management. We also provide Advanced LSA management for plumbers and continue to produce strong call volume for our clients in the plumbing industry. Likewise, our LSA management for HVAC, Trenchless Pipe Sewer, and roofers is built to deliver month-to-month growth in qualified leads.
Get Started Now With Advanced LSA Max
-
Directory set-up and basic optimization
-
GBP management
-
Top-of-Google placement through Performance Max with Pay-Per-Lead Goals management
-
Call tracking, analysis and ROAS reporting
Starts at $2,199/month plus ad spend
Understanding Google LSA
Google LSA is an auction-based lead generation program for industries that provide local services. Businesses that sign up agree to pay a set amount per lead, which is generated when a customer contacts them through their ad. To take part in Google LSA, businesses must be verified and approved by Google.
Google LSA is a great way for businesses to improve their online visibility, attract new customers and generate new leads, all within a weekly budget. However, it’s important to note that LSAs are not traditional search ads. To be successful with Google LSA, businesses need to pass the screening process and, ideally, have a strong online reputation. Google-screened ads can also show up for voice search, and a complete profile with strong reviews can help your ad rank.
The Numbers That Prove LSA Dominance
18% +
of all modern digital searches executed on Google are looking specifically for localized service operations.
1 in 3
mobile searchers state they utilize Local Services Ads to discover and contact a nearby service professional.
The Google Verified badge lets customers know that Google has screened your business, which can help increase trust and confidence in your brand. Google Local Service Ads are a great way to improve your online reputation, attract new customers, and grow your business.
Real Time Marketing: Your Advanced LSA Max Experts
Benefit from Our Blueprint for Lead Velocity
Ready to make your phone ring and pay per lead? Make sure that your business is getting the most out of Google Local Service Ads with our team of experienced marketing professionals. We will build a campaign designed to generate leads and grow your business. Schedule a consultation today to learn more about how we can help you succeed with Google LSA. We will make sure your ad format, business hours, targeting, and messaging are set up for success.
Make the most of Google LSA
Expertise Across the Home Service Spectrum
At Real Time Marketing, we believe in complete transparency. That’s why we provide our clients with detailed reports that show the leads we’ve generated for their business. We want you to see the results of our work so that you can feel confident in your investment.
Turn Google LSA into a steady source of customers by letting the experts at Real Time Marketing manage your campaign. We will help you get more customers, grow your business, and improve your online reputation. Schedule a consultation today to learn more about how we can help you succeed with Google LSA. With a team that has the training and experience in all things digital marketing, you can gain increased online visibility and greater trust through reviews on your Google Business Profile.
Frequently Asked Questions About Advanced LSA Max and Local Services Ads
What is included in Advanced LSA Max?
Advanced LSA Max includes four things: local business directory set-up and basic optimization (across the top 70+ directories, plus Google Business Profile set-up); Google Business Profile management; Performance Max with Pay-Per-Lead Goals, with every call reviewed; and lead call tracking and analysis with ROAS reporting.
How much does Advanced LSA Max cost?
Advanced LSA Max starts at $2,199/month plus ad spend. Ad spend is the budget that goes to Google for your ads and leads, and it is separate from our management fee.
How is Advanced LSA Max different from LSA management alone?
LSA management alone focuses on the ads themselves. Advanced LSA Max also builds the foundation those ads depend on. Advanced LSA Max comes from years of managing LSA accounts across many home service trades. Along the way, we learned the formula: the ads alone rarely tell the whole story. Results depend just as much on the connected platforms, and Advanced LSA Max brings those pieces together.
What is the “Google Verified” badge?
Google Verified is the trust badge shown on Local Services Ads. It signals that Google has screened the business, including checks such as licensing, insurance, and background checks where they apply. Requirements vary by trade and location.
How do Local Services Ads work with AI and modern search assistants?
Local Services Ads can appear when people search by voice or ask an assistant for a local pro, but Google decides what is shown and when, and it does not publish a formula. Nobody can promise placement. A complete Google Business Profile, strong reviews, and fast response times give you the best chance of being considered.
Do I pay per click or per lead?
You pay per lead, not per click. If a user simply clicks on your ad to read your business profile or reviews, you are not charged. You are billed when a customer calls, sends a message, or books through your profile, and the lead meets Google’s Local Services Ads lead policies.
What factors influence our LSA ranking position?
Google does not publish its exact ranking formula, and your maximum bid is only part of it. Factors that commonly matter include your proximity to the customer, how quickly you answer calls (your Responsiveness Score), your reviews and ratings, and your business hours and budget.
What are the core advantages of specialized local service ads for plumbers?
Plumbing queries are heavily driven by urgent, sudden home crises. With targeted local service ads for plumbers, you can reach customers while they have an active leak or backed-up main line, driving phone calls to your dispatch office when speed matters most to the customer.
How are invalid leads handled?
Google automatically credits leads it identifies as invalid, such as wrong numbers or out-of-area requests. Manual lead handling has been replaced by lead ratings. We review every call and rate it, and our lead ratings help inform Google’s system about the leads your business values.
Can a business run both traditional Google PPC and Local Services Ads simultaneously?
Yes. Running keyword-based Google Ads alongside an active LSA campaign can let a home service company appear in more than one placement at the top of the results page, reaching both immediate emergency callers and research-focused homeowners. Advanced LSA Max includes Performance Max with pay-per-lead goal management.
Why do reviews matter for LSA performance?
Reviews for Local Services Ads live on your Google Business Profile, not on a separate LSA profile. Fresh, steady reviews help customers choose you, and your profile is the source of that information for LSA. We help you set up a review request process, so that after each job the homeowner gets a link to leave a review on your Google Business Profile.
What causes a sudden profile suspension, and how do we prevent it?
The most common triggers for LSA suspensions include expired general liability insurance, lapsed trade licenses, or mismatched business data across the web. With Performance Max and pay-per-lead goal management, we keep your license and insurance information current and monitor your profile status so we catch problems early.
How long does the LSA verification and approval process take?
Approval often takes two to four weeks, but it varies with background check processing times and document verification backlogs. By handling your documentation prep and submission, we help avoid the common errors that slow Google’s review.
Your Industry’s Top Pros Choose Real Time Marketing
-
Certified Google Partner with elite LSA expertise
-
Multi-location mastery for hyper-local results
-
AI and Local SEO optimization for top SERP authority
-
Transparent ROI tracking and reporting
-
Performance-driven management, not just setup
When We Knock It Out Of The Park, Our Clients Let Folks Know.
Reputation is everything, especially for a digital marketing company. When performance speaks, our clients amplify it. The contractors and business owners we partner with don’t measure us in impressions; they measure us in booked jobs, revenue growth, and market dominance. Their words reflect the real-world impact of precision strategy, Speed-to-Lead execution, and results that show up on the bottom line.
An exceptional company to work with! They maintain clear communication and are highly responsive to any request. We are truly grateful to have found them and look forward to a long-term partnership.
★★★★★Jaimee TysonCannot speak more highly of the team at Real Time Marketing. These folks get things done in a timely manner and have help our business reach new heights. As a long time customer, take it from me, Real Time Marketing will help grow your customer base, SEO, Google page or whatever else you are trying to achieve.
★★★★★Mason RothenbergVery pleased with Real Time Marketing’s processes, communication, efficiency, and teamwork. As a business owner, it’s nice to have this kind of support on the backend and we really appreciate what they bring to the table. It’s been a pleasure working alongside them!
★★★★★Devin PetersonReal Time Marketing went from conceptual conversation to high level creative design in a matter of weeks! We are very pleased with their communication, follow-up, and how quickly they got our project exactly where we wanted to be.
★★★★★Mike MooreIf you want the very best in SEO, LSA and Google Business Profile there is no other choice unless you do not want the best. The entire team at Real Time Marketing are all masters at their craft, it is a huge blessing that they are the backbone of our marketing!!!
★★★★★On The Double! Heating & CoolingReal Time Marketing did an excellent job with our website! They took the time to carefully handle every detail and truly brought our vision to life. Their team was professional, patient, and dedicated throughout the entire process.
We are incredibly grateful for their hard work and highly recommend them, 100% satisfied!
★★★★★OR Advanced Roofing, LLC“The Real Time Marketing team helped us design 3 retractable banners, tablecloth, and trifold brochure for our company Arrow Sewer and Drain. The team did a great job designing and more importantly revising changes to the designs. All happened in a very timely manner. I was very happy in the whole process from beginning to end”
★★★★★Arrow Sewer & DrainArrow Sewer & Drain“If you are using Google LSA or any other Google platform these guys are who you need to hire period! We’ve seen a complete turnaround and our call volume and ranking with LSA from being at number 5 to now being at number 1 in our market. I can’t say enough about the level of detail and professionalism that Courtlyn and her team share for our business success they are Awesome.”
★★★★★Bob CardwellCardwell HVAC“I own and operate The 247 Office, a call center for contractors and recommend Real Time Marketing to all of my clients. They have helped many clients bring up their call counts and stay on top of their reviews. Courtlyn is the LSA queen! I’m using them for my GBP and other web services too.”
★★★★★Christina PullanThe 247 OfficeDiscover the experience of our Clients
Get More Local Customers from Google Search
Enjoy Google Verified Ads Built to Drive Calls
Your business provides top-tier trade craft, and your premium search placement should reflect that real-world expertise. Every day your fleet isn’t highly visible at the top of Google search results, you are conceding ready-to-buy, high-margin opportunities directly to the competition.
Stop letting profitable service calls and replacement jobs slip away. Let the LSA ads team at Real Time Marketing manage your campaigns to keep your technicians busy, your trucks moving, and your business growing, regardless of the season.
- Since 2016
- No long-term contracts
- Every marketing dollar is tied directly to a closed invoice