Sow the Seeds of Success with Real Time Marketing's LSA Package
In a world where online visibility can make or break your business, Real Time Marketing’s comprehensive Google LSA package is your key to unlocking new heights of success. With a lush combination of expertise and innovation, we've tailored this tool to empower your landscaping business with a vibrant online presence, making sure your services blossom in front of the right audience.
WHAT ARE GOOGLE LOCAL SERVICES ADS?
Google Local Services Ads (LSA) is a robust tool crafted to connect landscaping contractors with prospective clients in their vicinity. Whenever individuals search for the services you provide on Google, your ads secure a prominent spot at the top of search results, simplifying the process for customers to locate and connect with your business.
The beauty of Google LSA lies in its cost-effectiveness for your landscaping company. You only incur charges when a customer schedules a service through the ad. In stark contrast, pay-per-click advertising levies fees for every click, regardless of whether the click leads to a service booking or not. This makes Google LSA a wise choice to expand your reach and generate high-quality leads for your landscaping enterprise.
This is a sample of the average costs and rates of Local Services Ads and pay-per-click advertising for landscaping services:
| LANDSCAPING SERVICES | Average Cost Per Lead | Average Click-Through Rate | Average Cost Per Click | Average Cost Per Call |
|---|---|---|---|---|
| Local Services Ads | $38.47 | 4.52% | $4.10 | $40.85 |
| Pay-Per-Click | $108.85 | 0.14% | $4.48 | $109.95 |
Based on this sample table, participating in Google LSA translates to lower costs per lead, higher click-through rates, booked jobs, and very good ROI.
Google LSA allows you to choose the services you want to sell. Meaning, you ONLY pay for calls for the service(s) you select! The dashboard enables you to customize which services you want to turn on or turn off under the landscaping category, based on what services you need to market at a given time.
Concrete Results with Google LSA
Whether you're new to online advertising or eager to grow your local customer base, Google LSA creates a direct bridge between your landscaping business and the folks who truly need your expertise.
Here are some of the benefits that landscaping businesses can expect to gain from Real Time Marketing's Google LSA package:
Increased visibility
in search results
With Google LSA, your landscaping business enjoys prime real estate at the top of search engine results pages. This heightened visibility ensures that when potential clients search for landscaping services in your area, your business is one of the first they encounter. It's like having a virtual billboard on the digital highway, making it more likely for potential customers to click on your ad.
Increased trust
and credibility
Google LSA provides an extra layer of trust and credibility to your landscaping business. When your ad appears, it features a Google Guaranteed badge, assuring potential customers that your services have been vetted and are reliable. This badge fosters a sense of security, making prospects more likely to choose your business over competitors.
Improvеd lеad
quality
Google LSA allows you to attract leads that are genuinely interested in your landscaping services. Potential clients clicking on your ad are often ready to hire, resulting in higher-quality leads. This means less time and effort spent on unqualified leads, ultimately increasing your conversion rates.
Cost-effective
advertising
Unlike pay-per-click advertising, where you pay for every click, Google LSA operates on a pay-per-lead basis. You only pay when a customer contacts you through the ad, making it a cost-effective way to acquire potential clients. This ensures that your advertising budget is utilized efficiently, focusing on actual leads rather than casual clicks.
Easy lead
management
Google LSA includes an integrated lead management system, simplifying the process for landscapers to monitor and promptly engage with their leads. This seamless system can enhance customer satisfaction and boost the likelihood of successfully converting leads into valued customers.
Access to
performance data
Google LSA provides valuable performance data and insights about your advertising campaigns. You can track metrics like the number of leads generated, conversion rates, and more. This data empowers you to fine-tune your advertising strategy, optimizing it for better results over time. It's like having a compass to guide you toward marketing success, helping you make informed decisions and maximize your ROI.
A Quick Guide on the Process of Google Guarantee Ads
Google LSA offers an additional layer of trust through Google Guarantee. When customers see your Google Guaranteed badge, they know you've passed Google's rigorous background check. This enhances their confidence in choosing your landscaping business.
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When a potential client searches Google for landscaping services, such as "landscaper near me" or "emergency landscaping services," Real Time Marketing's Google LSA for landscapers comes into play.
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Your landscaping business's Google LSA takes center stage by appearing prominently at the top of Google's search results page, showcasing the coveted Google Guaranteed badge. This strategic placement not only guarantees maximum visibility but also bolsters your reputation and trustworthiness in the eyes of potential customers.
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Impressed by your Google Guaranteed status, the client reaches out to your landscaping business directly through the Local Services Ad.
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Upon receiving the customer's call, you immediately spring into action. Your first priority is to confirm if the requested landscaping service falls within your designated service areas. If it aligns, you proceed to schedule and confirm the appointment, effectively securing a potential landscaping project.
The Google Guarantee process streamlines the customer's journey, making it effortless for them to discover and select your landscaping business. When you proudly display the Google Guaranteed badge on your Local Services Ad, you're building trust with potential clients, which leads to a wave of inquiries and bookings. This isn't just a badge – it's like a trusty tool in your landscaping toolkit, making customers feel safe and confident as you consistently provide top-notch landscaping services in your service areas.
How to Get Started with Google Local Service Ads
To participate in Google Local Services Ads, you need to meet the following requirements:
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Business license and insurance
To establish credibility and reliability, you must possess the necessary documents to provide services in the areas where you want to advertise.
- Owner license (state or province level)
- Business license (state or province level)
- Insurance (general liability insurance and professional liability insurance)
Google will verify these during the application process.
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Background Check
As part of the application process, all business owners and employees providing services must pass a background check. This includes a check of criminal and sex offender databases and a background check on your landscaping business entity.
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Good reputation
A stellar reputation is the cornerstone of success in the digital landscape. Your landscaping business must maintain a positive standing with customers, reflecting in high ratings and a substantial number of positive reviews on Google.
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Service area
For your landscaping business to be eligible, it must be located where Google Local Services Ads are accessible. Currently, this includes many cities and regions in the United States and Canada.
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Compliance with Google policies
Your landscaping business must comply with all of Google's policies, including those related to ad content, customer privacy, and data security.
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Usage of the Google Local Services Ads platform
You must use the Google Local Services Ads platform to manage your ads and communicate with customers who contact you through the platform.
Frequently Asked Questions
Protect Your Turf with Google LSA
1. According to a study, landscaping businesses that use Google Local Services Ads can experience 22-23% conversion rates, even for slower months like December, when demand for landscaping services takes a dive due to the holidays.
2. This study also found that businesses that use Google Local Services Ads experience good click-through rates, most especially during peak service months. The average cost per conversion is around $10 cheaper compared to slow months, and significantly lower than businesses that use pay-per-click ads.
These figures highlight the effectiveness of Google Local Services Ads for landscapers and the potential benefits of using this advertising platform to increase leads and grow your business.
Expert Assistance for Your Google LSA Campaigns
If you're having trouble with your Google Local Services Ads campaign, Real Time Marketing can help you troubleshoot and find solutions. Here are some common issues you might encounter and how Real Time Marketing can help:
ADS NOT SHOWING UP
If you're not seeing your Google LSA pop up in search results, Real Time Marketing is here to lend a hand. We can work with you to scrutinize your campaign settings so that you're hitting the mark with the right keywords and service areas. Plus, if there are any technical hiccups hampering your LSA's visibility, we'll help you uncover and address them.
LOW CONVERSION RATES
If your campaign is struggling to turn leads into paying customers, Real Time Marketing is your go-to partner. We'll team up with you to examine your LSA, aiming to spot any roadblocks that might be keeping potential clients from booking your landscaping services. Our goal is to offer solutions that clear those obstacles, helping you convert those leads into happy customers.
Real Time Marketing can work with you to troubleshoot any issues you might be having with your Google Local Services Ads campaign and help you find solutions that improve your results and maximize your ROI.
Real Time Marketing: Paving the Way Towards Success
When it comes to delivering results with Google LSA, Real Time Marketing is your trusted ally. Our team is made up of digital marketing experts with years of experience, and we specialize in managing and fine-tuning Google LSA for landscapers. We're not just talking the talk; we have a track record of delivering real results. When you work with us, you're not just another client – you're a valued partner in our journey towards marketing success.
When you choose Real Time Marketing for your LSA needs, you can expect the following:
Are you excited to kickstart your journey with Google Local Services Ads and Real Time Marketing? Reach out today, and let's set up a chat. We'd love to discuss how we can partner up and work together to make your marketing dreams a reality.
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