Numbers you can defend, before the meeting

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• Marketing · 4 min How much should I spend, and on what? Marketing Budget Builder Open calculator

  Build a budget from the growth you actually want: jobs, leads, cost per lead, then split it by channel.

  • Annual and monthly budget
  • Channel allocation
  • Leads required
• Pricing · 3 min What do I have to charge per hour to survive? Billable Hour Rate Open calculator

  Work back from overhead, headcount and billable efficiency to the rate that covers all of it.

  • Break-even rate
  • Rate at your target margin
  • The efficiency gap
• Pricing · 2 min What does a Hydra website build actually cost? Hydra Build Pricing Open calculator

  Match your page count and locations to a published build package, and see the build, the design-only alternative and the monthly platform cost.

  • Recommended package
  • Build and design-only cost
  • First-year total
• Pricing · 2 min Which Google LSA plan fits my lead volume, and what does it cost per lead? Google LSA Management Plan Picker Open calculator

  Match your monthly Google Local Services Ads volume to a published tier, and see what management works out to per lead at that volume.

  • Recommended plan
  • Management cost per lead
  • First-year total
• Exit · 4 min What is my business actually worth? Business Valuation Open calculator

  Estimate enterprise value from adjusted EBITDA and the five things buyers actually underwrite.

  • Adjusted EBITDA
  • Valuation range
  • What is moving your multiple
• Exit · 5 min How much value walks out when I do? Owner Dependence Score Open calculator

  Score the twelve dependencies buyers discount for, and see what each one is costing you in EBITDA turns.

  • Independence score
  • Multiple swing in turns
  • The four fixes worth most

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