Numbers you can defend, before the meeting

• Marketing · 4 min How much should I spend, and on what? Marketing Budget Builder

  Build a budget from the growth you actually want: jobs, leads, cost per lead, then split it by channel.

  • Annual and monthly budget
  • Channel allocation
  • Leads required
• Pricing · 3 min What do I have to charge per hour to survive? Billable Hour Rate

  Work back from overhead, headcount and billable efficiency to the rate that covers all of it.

  • Break-even rate
  • Rate at your target margin
  • The efficiency gap
• Pricing · 2 min What does a Hydra website build actually cost? Hydra Build Pricing

  Match your page count and locations to a published build package, and see the build, the design-only alternative and the monthly platform cost.

  • Recommended package
  • Build and design-only cost
  • First-year total
• Pricing · 2 min Which LSA plan fits my lead volume, and what does it cost per lead? LSA Management Plan Picker

  Match your monthly Local Services Ads volume to a published tier, and see what management works out to per lead at that volume.

  • Recommended plan
  • Management cost per lead
  • First-year total
• Exit · 4 min What is my business actually worth? Business Valuation

  Estimate enterprise value from adjusted EBITDA and the five things buyers actually underwrite.

  • Adjusted EBITDA
  • Valuation range
  • What is moving your multiple
• Exit · 5 min How much value walks out when I do? Owner Dependence Score

  Score the twelve dependencies buyers discount for, and see what each one is costing you in EBITDA turns.

  • Independence score
  • Multiple swing in turns
  • The four fixes worth most

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