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Real Time Marketing
Real Time Marketing

Exit tool · 5 min

How much value walks out when I do?

4.98 ★ · 180 Google reviews

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Twelve things buyers check

Winning the large jobsWho sits in front of the customer when the ticket is big enough to matter?
The commercial and builder relationshipsIf you stopped answering your phone, whose numbers would go with you?
A second-in-command who could run itSomeone who already makes calls you would have made, not someone who could learn to.
Pricing and estimating decisionsIs there a price book, or is there your judgement?
Technical escalation from the fieldWhen a tech is stuck at 4pm, who do they call?
Hiring and firingIncluding the final yes, not just the interview.
Documented processes anyone could followWritten down and actually used, not written down for the binder.
Marketing and lead generation decisionsWho decides what to spend and where it goes?
Supplier and vendor termsWould your pricing survive the introduction of a new owner?
Financial controls and signing authorityApprovals, payroll, banking.
Scheduling and dispatchDoes the board get built without you looking at it?
You can be gone three weeks with no contactNot whether you would. Whether the business would be fine if you did.

Optional: what it is worth

Only used to turn the multiple swing into dollars. Leave it alone if you would rather not.

Where you land

Independence score

33

High owner dependence

Multiple swing

−0.44×

Against a business with no owner dependence

Still on the table

+0.94×

$1.4M of enterprise value

At this level a buyer is not purchasing a business, they are purchasing your calendar, and they will price it that way or structure most of the consideration as an earn-out that keeps you in the seat. The good news is that this is the most fixable line item in any valuation, and it does not require a single dollar of capital.

Fix these first

  1. Winning the large jobs+0.13× · $196KPut someone else on the big estimates, with you reviewing rather than presenting.
  2. The commercial and builder relationships+0.12× · $182KIntroduce a second name on every key account before you need to.
  3. A second-in-command who could run it+0.11× · $168KThis is the single highest-value hire or promotion available to you.
  4. Pricing and estimating decisions+0.09× · $140KWrite the price book. Judgement that only lives in your head is not transferable.

Ranked by how much multiple each one is holding down, weight times how far it still has to travel, not by how easy they are. The easy ones are rarely the expensive ones.

What this is worth in the valuation

Owner dependence enters the business valuation as a multiple adjustment, and it is the largest single negative swing in that model. Moving from High to Low is worth +1.40×, or $2,100,000 on this EBITDA , more than growth rate and trade mix combined.

Illustrative only. The weights reflect how buyers of home-service businesses generally discount each factor; a specific buyer with a specific thesis will weigh them differently, and a strategic acquirer who already has your back office may not care about half of this list. Nothing you enter leaves your browser.

What you walk away with

  • Independence score
  • Multiple swing in turns
  • The four fixes worth most
  • Since 2016
  • No long-term contracts
  • Every marketing dollar is tied directly to a closed invoice

Connect with us

Follow the work, not just the ads

Algorithm shifts, badge changes, and what they mean for a home-service business, posted where you already are.