Marketing tool · 4 min
How much should I spend, and on what?
4.98 ★ · 180 Google reviews
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Where you are, where you're going
Your unit economics
Your budget
Annual budget
$182K
$15,200 per month
% of target revenue
5.1%
Common range is 5–10%
Cost per job won
$190
6.3× return on spend
This sits inside the 5–10% band most trades businesses land in, which makes it a number you can defend to a lender, a board, or a buyer.
Where it goes
| Channel | Monthly | Why it earns its share |
|---|---|---|
| Local Services Ads | $4,560 | Pay per lead, scales with budget faster than anything else |
| Pay-per-click | $3,648 | Demand capture for the searches LSA does not cover |
| SEO | $3,040 | Compounds, slowest to pay back, hardest to switch off |
| Google Business Profile | $2,432 | The cheapest calls you will ever buy, maps and reviews |
| Email & SMS | $1,520 | Selling again to people who already bought |
What it has to produce
New revenue needed
$1.2M
Jobs to win
960
Leads required
1,920
That is 160 leads a month, every month. If your current lead flow is materially below that, the budget is not your constraint, the capacity to answer and convert them is.
Illustrative only. The channel split is a starting allocation based on posture, not a media plan: your market, seasonality, competitive density and existing brand strength all move it. Cost per lead varies enormously by trade and geography; use your own numbers wherever you have them.
What you walk away with
- Annual and monthly budget
- Channel allocation
- Leads required
- Since 2016
- No long-term contracts
- Every marketing dollar is tied directly to a closed invoice