Should You Block AI Crawlers? Probably Not
You can tell AI crawlers to stay off your site. Publishers do it to defend their product. For a local trade, blocking removes you from the answer for nothing.
- Uncategorized
Asking Questions Versus Giving Commands
Two things are happening to search and they pull opposite ways: longer questions, and commands. One rewards writing, the other rewards your listing data.
- Uncategorized
AI Mode, AI Overviews and Ordinary Results
AI Mode is a separate way of searching, not a change to the results page. Knowing which of the three you are looking at is the first thing.
- Uncategorized
Some SEO You Should Genuinely Do Yourself
Several parts of search work are done better by the owner than by anyone they could pay, and a few genuinely need help. The dividing line is not difficulty, it is who holds the knowledge.
- Uncategorized
Your Best Result Was Always Zero-Click
Zero-click is discussed as a loss. For a contractor the best result, a call straight from a map listing, was always zero-click. Only the proportion changed.
- Uncategorized
Personalization Lives in the Job Record
Inserting a first name is not personalization. For a trade it comes from the job record: what you installed, when you were last there, what they deferred.
- Uncategorized
One Job Should Produce Seven Things
Repurposing does not create material, it multiplies what was captured, and for a contractor almost nothing is captured, because nobody is photographing the job.
- Uncategorized
When a Website Actually Needs Redesigning
Redesign because something is failing, not because the site is old. The three-year rule is arbitrary; here is what genuinely warrants a rebuild and what does not.
- Uncategorized
When a Retargeting Sequence Is Worth Building
Sequential retargeting is sound in principle and out of reach for most contractors, every stage needs enough people to deliver. One sequence reliably pays.
- Uncategorized
Which Promotions Are Worth Running
A promotion raises click-through rate almost regardless of what it offers. Whether it makes money depends on which service it is attached to, and emergency work is the wrong one.
- Uncategorized