Courtlyn Saxby
Articles by Courtlyn Saxby
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Google Business Profile for Sewer and Drain Contractors
Nobody searches for “trenchless.” What a sewer and drain profile actually needs: the category that does not exist, the words customers really use, and why one review is worth more here.
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What Web Design Actually Does for Rankings
Search engines cannot see whether your site looks good. They measure speed, mobile usability and structure: which is where design touches rankings, and where it does not.
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Facebook Ads for Sewer and Drain Contractors
Nobody plans a sewer replacement, so lead capture is the wrong goal. Why property age is your best targeting signal and why the dig-versus-no-dig comparison is the whole advertisement.
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Local Services Ads for Pest Control
Pest control monetises on contracts, not on the first visit, which means a lead worth rejecting in most trades is worth buying here. The economics, and the job types that behave differently.
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What Google Guaranteed Actually Covers
It is a limited refund of what the customer paid you, not insurance, and it is not a badge for your website. What the guarantee covers, what it does not, and how it differs from Google Screened.
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How Many Pages Should a Contractor Site Have?
One page per service that earns real money, one per town you can say something true about. The count follows from that rather than from a target.
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Where PPC Fits in a Contractor’s Plan
Paid search is rarely the right first move, and it is the only channel that scales without a ceiling. When it earns its place, when it does not, and why the order matters.
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Social Media Marketing Remains Vital
If you are the type of person who tends to avoid social media, then your business might be missing out. The number one key to a successful marketing campaign is that you have to go where your customers are and present the right information at the right time. Managing your social media campaign is the…
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What a Google Business Profile Does for a Contractor
A Business Profile is where most local demand actually resolves: often without anyone reaching your website. What it earns you, and what it cannot do on its own.
