Courtlyn Saxby
Articles by Courtlyn Saxby
-
How Diamond Auto Glass & Tint Built the Trust Signals That Drive Local Market Dominance
For years, local business visibility was largely defined by search rankings. If a company appeared near the top of Google, it had a strong chance of earning clicks, calls, and customers. Today, the landscape is rapidly evolving. Artificial intelligence is changing how consumers discover businesses online. Instead of simply presenting a list of…
-
5 Years. 1 Strategy. Real Growth: Speedy Rooter Plumbing Case Study
Most home service businesses focus on getting more leads month to month. But very few focus on what happens when a single strategy is executed consistently over a multi-year period. This is what happened with Speedy Rooter Plumbing, where a long-term Google Local Services Ads strategy produced compounding growth in both call volume and lead…
-
Inside the Marketing Studio: Why AI Search Is Changing Everything for Contractors
In a recent Inside the Marketing Studio session, Matt Benton, CEO of Real Time Marketing, shared an important insight that many home service businesses have yet to fully understand: AI is fundamentally changing how customers discover local companies online. While many contractors still focus on traditional SEO rankings alone, AI-powered search systems are evaluating businesses…
-
Inside the Marketing Studio: How AI Is Reshaping What Actually Works in Home Service Marketing
There is a growing gap in marketing right now that most home service businesses can feel but can’t clearly define. On one side, there is more content, more tools, and more automation than ever before. On the other side, many businesses are still struggling with the same core problem: inconsistent leads and unclear visibility into…
-
How Multi-Location Contractors Can Dominate Multiple Service Areas Safely
For growing contracting firms and home service brands, expanding operations into neighboring towns and cities is a natural step for scaling business. As you add more trucks to your fleet and hire more field technicians, you need to systematically expand your online visibility to capture high-intent search traffic across your entire multi-city service territory. However,…
-
Why Local Citations Still Matter for SEO (And How Broken Data Suspends Map Profiles)
In old-school digital marketing circles, you will occasionally hear self-proclaimed search experts claim that local citations are a relic of the past. They will argue that building out directory profiles on platforms like Yelp, the YellowPages, Citysearch, and local business registries no longer impacts your search visibility because search engine algorithms have become highly advanced.…
-
How to Audit Your Trade CRM Integrations to Find Your True Marketing Cost-Per-Lead
If you sit down with a digital marketing agency to review your monthly campaign performance, they will inevitably hand you a sleek, colorful dashboard packed with technical advertising metrics. They will highlight surging impression volumes, growth in total website clicks, and dropping costs-per-action across your contact forms. While these metrics are important for tracking top-of-funnel…
-
Google Ads Broad Match vs. Exact Match for Home Services
For local home service providers running paid search campaigns on Google Ads, selecting the correct keyword matching strategy is often the difference between a highly profitable truck schedule and a completely drained marketing budget. Many business owners dive into their ad accounts, select a series of core industry terms like “AC repair” or “roofing contractor,”…
-
Why Stock Photos on Your Service Pages Are Tanking Your Local Map Rankings
When a home service business owner sets out to build or update a website, they often take a quick shortcut with their imagery. They download a handful of crisp, corporate stock photos featuring pristine service trucks with blank license plates, actors wearing spotless tool belts, and perfectly staged families smiling next to an immaculate water…
