Courtlyn Saxby
Articles by Courtlyn Saxby
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Being Named, Not Just Ranked
Diamond Auto Glass is not a home service contractor, and that is the point, the mechanism behind their result has nothing to do with what they sell.
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Five Years Without Rebuilding the Account
Speedy Rooter Plumbing went from 212 calls a year to 1,342 over five years on Local Services Ads, at a lower cost per lead. The strategy never changed, and that is why it worked.
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What AI Search Reads Before Your Site
When an AI system describes your business, most of what it works from was not written by you. Reviews and listings carry more weight than the website you control completely.
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More Content Stopped Being an Answer
There has never been more marketing output, and output has never mattered less. What is scarce now cannot be generated: specifics, evidence, and answering what things cost.
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Each Profile Needs an Office Behind It
A second Google Business Profile does not extend your reach; a second staffed address does. Widening the service area field moves neither your pin nor your map ranking.
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Why Local Citations Still Matter for SEO (And How Broken Data Suspends Map Profiles)
In old-school digital marketing circles, you will occasionally hear self-proclaimed search experts claim that local citations are a relic of the past. They will argue that building out directory profiles on platforms like Yelp, the YellowPages, Citysearch, and local business registries no longer…
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How to Audit Your Trade CRM Integrations to Find Your True Marketing Cost-Per-Lead
If you sit down with a digital marketing agency to review your monthly campaign performance, they will inevitably hand you a sleek, colorful dashboard packed with technical advertising metrics. They will highlight surging impression volumes, growth in total website clicks, and dropping…
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Google Ads Broad Match vs. Exact Match for Home Services
For local home service providers running paid search campaigns on Google Ads, selecting the correct keyword matching strategy is often the difference between a highly profitable truck schedule and a completely drained marketing budget. Many business owners dive into their ad accounts, select a…
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Why Stock Photos on Your Service Pages Are Tanking Your Local Map Rankings
When a home service business owner sets out to build or update a website, they often take a quick shortcut with their imagery. They download a handful of crisp, corporate stock photos featuring pristine service trucks with blank license plates, actors wearing spotless tool belts, and perfectly…
