Courtlyn Saxby
Articles by Courtlyn Saxby
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LSA Management Is Mostly Weekly Admin
Managing Local Services Ads is roughly twenty minutes of dull admin a week. What an agency actually sells is that it still happens in the week everything else goes wrong.
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Why Your Business Ranks #1 on Google But Gets Zero Calls
Checking your search rankings first thing in the morning and seeing your business sitting comfortably at the absolute top of Page 1 brings an undeniable rush of validation. You beat the algorithm, outmaneuvered your local competitors, and claimed the digital throne. But by lunchtime, a harsh…
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The Two Tools Worth Building for a Trade
Most interactive content is a distraction for a trade. Two exceptions work for the same reason: they answer what a homeowner is too uncertain to phone about.
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Running Jobs When a Refund Claim Is Possible
A customer who booked through Local Services Ads can ask Google for their money back. What to document, what to confirm in writing, and how to settle a complaint before it becomes a claim.
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When New Creative Fixes Retargeting, and When It Cannot
Retargeting is one of the few places a contractor genuinely needs new creative. But rotation only helps if the audience is not already exhausted, usually it is.
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The Psychology Behind High-Converting PPC Ads
Understanding why people click on ads is just as important as designing them. Effective PPC management taps into human behavior to create ads that resonate, attract attention, and drive action. By analyzing motivations, language, and visual cues, businesses can design campaigns that convert more visitors into leads and customers. Use Clear and Relevant Messaging People…
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Post the Weather, Not the Calendar
Seasonal social for a contractor is triggered by the weather, not by a date in a content plan. Shoot the material in advance, hold it, and publish the day it happens.
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Anyone Can Answer Your Profile’s Questions
The questions section on your Google Business Profile is public and any stranger can answer it, and switching on messaging is a promise with a deadline rather than a feature to enable.
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Do FAQ Sections Still Help SEO? What Changed in 2023
Google restricted FAQ rich results to government and health sites in 2023. FAQ markup still earns something for everyone else, just not what most people think.
