Courtlyn Saxby
Articles by Courtlyn Saxby
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How to Fix Google Business Profile Duplicate Listings (Step-by-Step)
Discovering that your business has multiple listings on Google Maps might initially look like a minor technical glitch, but it is actually an algorithmic emergency for local SEO for local businesses. Many business owners overlook duplicate profiles, thinking more listings simply mean more visibility across the web. In reality, the exact opposite is true. Local…
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LSA vs. Google Ads: Which Should Your Home Service Business Run First?
When a home service contractor (whether you run an HVAC dealership, a plumbing firm, or a roofing company) decides to allocate a portion of their hard-earned revenue toward digital advertising, they immediately run into a critical tactical decision: should they invest in Google Local Services Ads (LSAs) or traditional Google Pay-Per-Click (PPC) Ads? This decision…
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Digital Marketing for Plumbers: What Actually Works
The online marketing landscape for plumbing contractors is fiercely competitive. Every business owner wants to secure a steady stream of high-margin installation and emergency repair jobs, but many find themselves completely stranded on Page 2 of the search results. A clear example of this can be seen in common search trends: a target keyword phrase…
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Google’s AI Overviews Are Killing Organic Click Rates; Here’s What to Do
The local digital marketing ecosystem is currently undergoing its most disruptive transformation since the invention of the smartphone. For years, the path to online business growth was clear: optimize your website, climb to the top of Google’s organic results, and watch the traffic turn into revenue. Today, that direct path is broken. Business owners across…
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How to Get More Leads from Google Without Running Ads
Paid advertising campaigns are an excellent tool for generating quick bursts of business, but relying on them as your sole source of leads is a dangerous long-term strategy. The moment you pause your ad budget or reduce your monthly spend, your lead volume drops to absolute zero. Many business owners believe the only way to…
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What Is LSA Management and Is It Worth It for Plumbers?
For local plumbing contractors, the digital marketplace can feel incredibly crowded. Every competitor in your region is fighting for the exact same pool of residential and commercial service calls. If you look closely at the data surrounding how plumbing businesses search for marketing help, a telling trend emerges: the query “LSA management for plumbers” recently…
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Why Your Business Ranks #1 on Google But Gets Zero Calls
Checking your search rankings first thing in the morning and seeing your business sitting comfortably at the absolute top of Page 1 brings an undeniable rush of validation. You beat the algorithm, outmaneuvered your local competitors, and claimed the digital throne. But by lunchtime, a harsh reality sets in: the office phone hasn’t rung once.…
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