Courtlyn Saxby
Articles by Courtlyn Saxby
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Do Contractors Need GEO? Mostly Not
GEO is being sold hard. Two things to know first: most of it is work you were already meant to do, and nobody can submit you to an AI answer.
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How Local Service Businesses Can Get Cited Inside Google’s AI Overviews
The layout of a standard local search results screen has changed completely. If you pick up your phone right now and search for an industry question like “signs my home electrical panel is overloading” or “how to handle a frozen AC line,” you will notice that traditional web links have been pushed…
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If You Cannot Answer, Turn the Ads Off
Slow response is fixed by a person who answers or by an ad schedule that stops when nobody does. Software makes a more specific promise for you to break.
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Why Page 2 Rankings Don’t Generate Leads for Contractors
Page two gets almost no clicks, so a page-two ranking is not partial progress; it is zero. What actually moves a contractor from invisible to booked, and how to tell the difference.
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How to Fix Google Business Profile Duplicate Listings (Step-by-Step)
Discovering that your business has multiple listings on Google Maps might initially look like a minor technical glitch, but it is actually an algorithmic emergency for local SEO for local businesses. Many business owners overlook duplicate profiles, thinking more listings simply mean more…
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LSA vs. Google Ads: Which Should Your Home Service Business Run First?
When a home service contractor (whether you run an HVAC dealership, a plumbing firm, or a roofing company) decides to allocate a portion of their hard-earned revenue toward digital advertising, they immediately run into a critical tactical decision: should they invest in Google Local Services Ads…
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A Plumbing Company Is Two Businesses
Emergency call-outs and planned installations are bought in completely different ways. Most plumbing marketing is built for one half and then judged on results only the other half can produce.
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Google’s AI Overviews Are Killing Organic Click Rates; Here’s What to Do
The local digital marketing ecosystem is currently undergoing its most disruptive transformation since the invention of the smartphone. For years, the path to online business growth was clear: optimize your website, climb to the top of Google’s organic results, and watch the traffic turn into…
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The Free Channel Is Paid For in Labour
Leads that arrive without an ad budget are paid for in labour and in months of waiting. Knowing which currency you are spending is what stops you cancelling ads too early.
