Courtlyn Saxby

Courtlyn Saxby is the President of Real Time Marketing, where she leads digital marketing strategy and business growth initiatives for clients across a variety of industries. With experience supporting both local businesses and national brands, she specializes in SEO, paid advertising, content strategy, and brand development. Courtlyn combines data-driven insights with creative marketing solutions to help businesses increase visibility, generate leads, and drive measurable results.

Articles by Courtlyn Saxby

Do Contractors Need GEO? Mostly Not

April 25, 2026

GEO is being sold hard. Two things to know first: most of it is work you were already meant to do, and nobody can submit you to an AI answer.
How Local Service Businesses Can Get Cited Inside Google’s AI Overviews

April 22, 2026

A search for an industry question now opens with an answer rather than a list of links. What decides which local businesses get named inside it, and how a contractor becomes one of them.
If You Cannot Answer, Turn the Ads Off

April 18, 2026

Slow response is fixed by a person who answers or by an ad schedule that stops when nobody does. Software makes a more specific promise for you to break.
Why Page 2 Rankings Don’t Generate Leads for Contractors

April 15, 2026

Page two gets almost no clicks, so a page-two ranking is not partial progress; it is zero. What actually moves a contractor from invisible to booked, and how to tell the difference.
How to Fix Google Business Profile Duplicate Listings (Step-by-Step)

April 10, 2026

A duplicate listing is not a cosmetic glitch; it splits the signals that decide your map position. The step-by-step fix, and the one action that destroys reviews permanently.
LSA vs. Google Ads: Which Should Your Home Service Business Run First?

April 8, 2026

Pay per lead or pay per click, and which to run first. The two models behave differently enough that the order matters more than the budget does.
A Plumbing Company Is Two Businesses

April 3, 2026

Emergency call-outs and planned installations are bought in completely different ways. Most plumbing marketing is built for one half and then judged on results only the other half can produce.
Google’s AI Overviews Are Killing Organic Click Rates; Here’s What to Do

March 31, 2026

The clearest change to local search since the smartphone. What AI Overviews do to organic click-through, and which channels a contractor should lean on while it settles.
The Free Channel Is Paid For in Labour

March 27, 2026

Leads that arrive without an ad budget are paid for in labour and in months of waiting. Knowing which currency you are spending is what stops you cancelling ads too early.