Courtlyn Saxby
Articles by Courtlyn Saxby
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Profile Mistakes That Risk Suspension
Most Google Business Profile advice covers doing things well. This covers the errors that get a profile suspended, and what recovery actually involves.
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Black Hat SEO: What It Is and Why It Backfires
Some SEO tactics carry real risk of a penalty that removes you from search entirely. How to recognise them in a proposal, and what to ask an agency before signing.
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Pest Control Sells the Second Visit
Pest control sells a subscription where most trades sell a repair. That changes what a lead is worth, how the year is budgeted, and why retention is a marketing job.
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Upgrade Your Online Presence: How to Find Digital Marketing Services Near You
Understanding Digital Marketing Services What is digital marketing? Digital marketing encompasses a range of strategies and techniques used to promote products or services through digital channels. At its core, digital marketing is about reaching a target audience via various online platforms including search engines, social media, email, and websites. The goal is to connect with…
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Shrink Your Digital Footprint First
Old listings, duplicate map profiles and accounts nobody can log into already carry your name. Clean those up before adding anything new to your digital footprint.
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What “Pay for Performance” Actually Means
Some of it is real and some of it is a pricing story. Which channels genuinely charge for outcomes, where the phrase gets stretched, and the questions that tell the two apart.
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How to Increase Your Roofing Business Visibility with a Google Business Profile
The map results sit above organic listings and are populated from your Google Business Profile, not your website. What to fix on a roofing profile, in the order that moves placement.
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The Pest Calendar and Your Ad Budget
Pest control has four or five distinct seasons, not one busy period, and each brings a different pest, a different urgency and a different lead price. How to spend against that.