Courtlyn Saxby
Articles by Courtlyn Saxby
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Spend Seasonal Budget in the Quiet Months
Seasonal retargeting is usually explained as advertising in season. The version that pays builds the audience at the peak and spends it in the shoulder months.
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Ad Copy That Turns Away the Wrong Callers
Ad copy has two jobs and most contractor ads only do the first: attract the right caller, and turn away the wrong one before the click costs you anything.
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How to Optimize Your Google Business Profile for Voice Search
With the growing prevalence of voice assistants and smart speaker devices, more and more people are using voice search to find products and services online. And why not? It’s quick, convenient, and hands-free. This shift in user behavior makes it all the more important for businesses to adapt and optimize their online presence for voice…
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What an SEO Invoice Actually Buys
An SEO retainer buys hours of attention, not a list of inclusions. One question separates a real engagement from a subscription to a monthly PDF: show me what changed last month.
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Most of Your Brand Is Parked Outside
For a contractor the design work that pays is what a customer sees while deciding: the truck, the shirt, the estimate and the yard sign. Brochures are decoration.
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What Trade Sites Need That Templates Leave Out
Templates supply navigation, mobile layout and speed. They cannot supply licence numbers, honest hours, a written service area or photographs of your own work.
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Why Google Guaranteed Applications Stall
Almost every rejection is a name that does not match across four documents. What actually blocks approval, what does not affect it at all, and how to prepare before you apply.
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Retargeting the HVAC Replacement Nobody Bought
HVAC is the trade retargeting suits best: households defer replacements rather than decline them, so they are still deciding months later.