Courtlyn Saxby
Articles by Courtlyn Saxby
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The Website Mistakes That Are Not About Design
The costly website mistakes are not visual. They are about who owns the domain, who holds the Google profile, and where your form submissions actually go.
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Is Your Retargeting Audience Too Small to Work?
Before tuning frequency or creative, check your audience size. For many local contractors it is a few dozen people, and nearly every retargeting problem follows from that.
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Where Your Ad Traffic Should Actually Land
The costly mistake is not the bid or the copy. It is pointing a paid click at the home page, where a visitor who searched for one job starts looking all over again.
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What HVAC Companies Should Post About
Everyone owns a system nobody understands, which is an unusually good position to post from. The topics that earn attention, the seasonal rhythm, and the four that waste it.
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Duplicates Come From Losing the Login
Nearly every duplicate Google listing starts with somebody who could not get into the profile and made a new one. Knowing how they appear is how you stop the next one.
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Off-Page SEO for a Trade Is Not Links
On-page is your website, off-page is everything else. The textbook fills off-page with backlinks, which barely matter for a local trade, while the profile and reviews decide the result.
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Does a Contractor Actually Need a Blog?
For most contractors a blog is the third priority and gets treated as the first. Service pages bring the work; blog posts bring readers.
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When Less Is Not More on a Contractor Site
Stripping a page back is right for layout and wrong for evidence, and a homeowner letting a stranger into the house is looking for evidence.
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Local Services Ads or Google Ads?
One sells you a lead, the other sells you a click, and they hand you completely different controls. Which to start with, when to run both, and the ceiling that forces the decision.
