Courtlyn Saxby
Articles by Courtlyn Saxby
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How to Redesign Without Losing Your Rankings
The costly part of a redesign is not the invoice. It is a site that ranked for years losing half its traffic because the old addresses stopped working.
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Keeping Your Google Guarantee Badge
Most badges are lost to a calendar, not a complaint, an expired licence or certificate that nobody was watching. What actually triggers suspension, and what to do when it happens.
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Which Kind of Retargeting Suits a Contractor
The usual comparison is feed ads versus banners, and it misses the option worth most to a trade: bidding differently when a past visitor searches again.
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The PPC Metrics That Mislead Contractors
When your conversion is a phone call, several standard metrics report the opposite of the truth: a good visit can look like a failure. Which numbers lie, and which to trust instead.
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How Homeowners Actually Choose a Contractor
The real path from broken thing to booked job, and where each channel sits in it. Social does its work at both ends and none of the middle, which explains why it looks like it is failing.
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Using the Q&A Section on Your Google Profile
Anyone can answer a question about your business, and the most-upvoted answer is the one people see. How to seed it, why upvoting matters, and what to check for.
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What Customers Think the Badge Means
Homeowners consistently believe the Google Guarantee covers more than it does. The gap between what they assume and what is true, and why letting it stand costs you later.
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Which Home Service Trades Get the Most From SEO?
SEO pays differently by trade. What separates the trades where organic search carries the pipeline from the ones where it supports it, and where your business sits.
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How Long Should a Page Actually Be?
Length is an outcome, not a target. The 2,000-word rule mistakes a symptom for a cause: thorough pages on hard subjects are long, not the reverse.
