Courtlyn Saxby
Articles by Courtlyn Saxby
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Ad Fatigue Is a Social Problem, Not a Search One
If your search click-through rate is falling, fatigue is rarely the cause: search audiences turn over constantly. What to check instead, and where fatigue is real.
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When Paid Social Is Worth It for a Contractor
For a contractor these are not alternatives, they are stages. Fill search first; paid social earns its place in four specific cases, one of which is recruiting.
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Why Some Local Posts Get Shared
Forty shares inside your service area beat forty thousand nationally. The three mechanisms that actually make a contractor’s post travel, and the one everybody copies that does not.
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Reach, Impressions, and What to Watch Instead
What the two metrics actually mean, the number hidden between them that is genuinely useful, and why neither belongs at the top of a contractor’s report.
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The Profile Fields Most Contractors Leave Empty
Messaging, products, attributes and booking links sit unfilled on most contractor profiles. Which are worth the effort, which are a trap, and why an empty field is sometimes the right answer.
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Most Suspensions Start With an Edit
Profiles are rarely suspended out of nowhere. An edit sends the listing back through a review it has not faced since verification, judged against today’s rules rather than yesterday’s.
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“Near Me” Voice Searches: How Local Intent Works
Most voice searches carry local intent, and most resolve in the map results rather than on a website. What that means for a contractor’s Business Profile and their chance at position zero.
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Google Lens Does Almost Nothing for Trades
Visual search does almost nothing for a home service contractor. The one real behaviour is homeowners photographing failed parts, and it has a small, cheap implication for your photographs.
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Covering a Subject, Not Repeating a Phrase
Search engines stopped matching strings long ago. The useful question is not which phrase to repeat but how much of the subject the page actually covers.
