Courtlyn Saxby
Articles by Courtlyn Saxby
-
How to Respond to Negative Google Reviews
You cannot delete a review. What you can do: which ones Google will actually remove, what to write for the people reading next, and the three replies that make it worse.
-
Emergency Buyers Have No Funnel
The funnel does not describe most home service work: a burst pipe has no consideration stage. Two journeys, and content applies to only one of them.
-
Why Contractor Blogs Get Abandoned
Most contractor blogs are abandoned rather than concluded, and the stale date tells every visitor when the business stopped paying attention.
-
What a Visitor Checks in the First Five Seconds
A homeowner is checking three facts before anything else: what you do, where you do it, and how to reach you now. Hierarchy is whether your page lets them.
-
Does Google Guaranteed Actually Increase Leads?
Every business in Local Services Ads has the badge, so it cannot be what separates you from them. What actually moves your lead volume inside LSA, and how to tell whether it is working.
-
Why Most Contractor A/B Tests Prove Nothing
Split testing needs more conversions than most contractor accounts produce. What a small campaign can realistically test, and what to do instead of testing.
-
The Retargeting Faults That Do Not Show Up in Reports
The usual list is strategic. The faults that waste the most are mechanical: unverified tracking, invisible phone calls, and audience expansion quietly undoing the campaign.
-
Building a Content Calendar Around Your Season
A contractor’s year is dictated by weather, not by a posting schedule. How to build the calendar backwards from demand, and write the predictable posts months before you need them.
-
Google Business Profile Posts: Worth the Effort?
Profile Posts expire after seven days and most contractors never use them. What they actually signal, when they earn their time, and when they are busywork.
