Courtlyn Saxby
Articles by Courtlyn Saxby
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Technical SEO Fixes That Actually Move Organic Traffic
Technical SEO is mostly one-time work that everything else depends on. The five fixes worth doing first, and how to tell which one is your actual constraint.
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Ask Who Owns the Google Ads Account
How to judge an agency, from an agency. Who holds your domain, your Google Ads account and your Business Profile matters more than the strategy in the pitch.
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What You Are Paying for in a Maintenance Plan
One invoice line covers wildly different amounts of work. Three questions separate a genuine maintenance plan from server space with a margin on top.
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Your Logo Will Be Shown as a Circle
Your logo was drawn to be read from thirty feet; Google shows it as a circle a centimetre across. You need a set of versions, and the vector file you may not own.
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Your Phone Number in Bright Sunlight
Typography for a contractor is not taste. It is whether a homeowner can read and tap your phone number outdoors, one-handed, on a dimmed screen, with older eyes.
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What a Homeowner Sees in Your Listing
Every listing in the block shows the same badge, so your star rating and review count do nearly all the work of choosing between you. What the card shows, and which parts you control.
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Infographics Are Usually the Wrong Spend
The infographic belongs to an era when a graphic reliably earned links. That stopped working, and most contractors buying one now get a decorative image.
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How Often Should a Retargeting Ad Show?
A cap limits how often one person sees your ad. For a local trade it matters more than for a national brand, your audience is small enough to absorb the whole budget.
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Where Retargeting Starts to Feel Creepy
Retargeting feels intrusive when the ad reveals what the platform knows. For a trade that line is closer, because the subject is a problem inside someone’s home.
