Potential Reasons for Your Google Business Profile to Get Suspended

man using his phone to check Google Maps

man using his phone to check Google Maps

A suspended or flagged Google Business Profile (GBP) can be a significant setback for your business, especially if you rely on local search traffic. This can impact your online visibility, making it harder for customers to find and contact you. But what causes a listing to get suspended in the first place? As a trusted expert in Google Business Profile management services, Real Time Marketing explores some potential reasons and how you can prevent it from happening.

Providing Incorrect or Inconsistent Information

Google requires businesses to provide accurate and consistent information across all platforms. If your business name, address, or phone number differs from what’s listed on your website or other directories, it can raise red flags. Similarly, adding promotional language, emojis, or unnecessary keywords to the business name field can lead to suspensions. All your details should match and reflect your real-world business to maintain your profile’s standing.

Violating Google’s Content Policies

Content that doesn’t comply with Google’s policies is another frequent reason for suspension. This includes adding inappropriate photos, misleading descriptions, or false claims. For example, uploading stock images or manipulating customer reviews to appear more favorable can result in penalties. Always use authentic photos and write descriptions that honestly represent your business.

Creating Duplicate Listings

Each business location is allowed only one profile, so creating multiple listings for the same location goes against Google’s guidelines. Duplicate profiles can confuse customers and harm your credibility, which is why Google enforces strict rules on this matter. If you need to manage multiple locations, use the bulk location management feature on your Google Business Profile Manager dashboard instead of creating separate profiles for the same place.

Operating in Restricted Business Categories

Certain businesses fall into categories that Google restricts, such as virtual offices, rental properties, or those without a physical presence that customers can visit. This means that even if your business is legitimate, it may not meet Google’s eligibility criteria. Make sure your business meets the requirements for eligible GMB marketing profiles, including having a physical location or a clearly defined service area.

Using a Suspicious or Unverified Address

Google emphasizes verifying your business location as part of the setup process. Using a PO Box, shared workspace, or unverifiable address can result in suspension. If your business doesn’t operate from a fixed location, define your service area correctly rather than attempting to list an invalid address.

Frequent or Suspicious Changes to Your Profile

Constantly updating or editing your GMB service profile can trigger Google’s algorithms to flag it for review. While it’s essential to keep your information accurate, making too many changes in a short period can appear suspicious. Avoid repeatedly modifying your business name, address, or category unless absolutely necessary. When updates are required, review Google’s guidelines to confirm your edits align with best practices.

Repeatedly Receiving Negative Reviews or Spam Reports

Google values user experience and will penalize businesses that receive an excessive number of negative reviews or spam reports. This could be due to poor customer service, low-quality products or services, or unethical practices like buying fake reviews. It is crucial to address any issues with customers promptly and genuinely to avoid accumulating negative feedback and risking suspension.

How long does a suspension last?

The duration of a suspension can vary, and in some cases, Google may permanently remove your listing. However, most suspensions can be resolved by fixing the issue and submitting a reinstatement request through the Google Business Manager dashboard. It’s essential to act promptly and adhere to Google’s guidelines to minimize any potential damage to your online presence.

Take Control of Your Google Business Profile for Better Visibility and Traffic

Real Time Marketing is the experienced team you need to manage your GBP and optimize your local search presence. We can help you navigate the ins and outs of Google’s policies, keep your information accurate, and maintain a positive online reputation. Contact us today to learn more about our services and how we can help your business thrive in the competitive digital landscape. Reach out to us today to schedule a consultation.

PARTNER WITH US TODAY

If you are ready to grow your business and get measurable results, contact our team at Real Time Marketing, and we can help you get started. Feel free to call us or fill out the online contact form to consult our experts today.

group of hands a top of one another