Courtlyn Saxby
Articles by Courtlyn Saxby
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What PPC Actually Costs a Contractor
The highest bid does not win, relevance changes what you pay for the same position. How the auction really works, why home services clicks are expensive, and the three things that waste most of the budget.
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Handling Negative Comments on Social Media
Unlike a Google review, you can hide or delete a social comment: which is exactly what makes it easy to get wrong. When to use each, and the unanswered comments costing you money.
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Only Unhappy Customers Review Unprompted
Satisfied customers rarely think to review you and annoyed ones never need asking, which makes review volume a scheduling problem rather than a marketing one.
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SEO for Plumbers: What Actually Moves the Phone
Plumbing search splits into emergencies and planned work, and the two need different pages. Where a plumbing company’s organic effort pays, in order.
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Local Content Only a Plumber Could Write
A plumber has better local material than any other trade: the problems are decided by housing age, pipe material, water hardness and what grows over the drains.
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Your Customer Is Outside, One-Handed, in a Hurry
Reflowing to fit a screen is the easy part. Your mobile visitor is one-handed, outdoors, in a hurry, on whatever signal the property has, design for that.
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Local Services Ads for HVAC Contractors
HVAC breaks the pay-per-lead model in one specific way: demand arrives in spikes and your budget does not. Job types, seasonal budgeting, and when more leads are the wrong goal.
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Retargeting for Plumbers, Realistically
Every article on this opens with the platform’s three billion users. For a plumber that number describes an audience you will never reach and cannot use.
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Choosing Keywords From Your Own Job Data
Keyword tools report national volume and know nothing about your margins. Your invoices know both. How to build a list from the jobs you actually want, and why volume is the wrong measure locally.
