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Case Study
4.98 ★ · 180 Google reviews
Google Local Services Ads
HVAC
Dunnellon, FL
Fast Air Repair started their Local Services Ads campaign in mid-2021 with a partial year and a modest budget. Four years later, they’re generating over 1,150 verified leads annually and have built the kind of compounding LSA presence that their competitors can’t easily catch up to.Google Local Services Ads appear above everything else in search results, including paid ads and the map pack. Businesses only get charged when a real customer calls. For an HVAC company in Florida, this is about as targeted as advertising gets.
The Client
Fast Air Repair handles AC repair, installation, and maintenance for homes and businesses in the Dunnellon area. In central Florida, where a broken AC unit isn’t an inconvenience but a genuine problem, customers don’t browse. They search, they call, and they expect someone to pick up. Fast Air Repair needed a lead channel that could match that urgency.
They brought in Real Time Marketing to take over their Google Local Services Ads, a channel that puts their listing at the very top of search results and only charges for verified customer calls. Four years in, the numbers tell the story.
The Channel
Not every ad channel is a good fit for home service businesses. LSA happens to be one of the best matches in digital advertising for HVAC companies, and here’s why.
🏆
Above everything else
LSA listings appear before Google Ads, before the Local Pack, before organic results. When someone searches “AC repair near me,” Fast Air Repair is the first thing they see.
📞
Pay per call, not per click
Unlike PPC, you’re charged when a real customer calls, not every time someone taps your ad. Google automatically evaluates lead eligibility and issues credits for qualifying invalid leads, so your budget goes toward actual leads.
✅
The Google Verified badge
Google verifies your license, insurance, and background checks before issuing this badge. Customers see it and trust you before they even call. That trust alone lifts call rates.
The metric that matters most
In LSA, everything comes down to Cost Per Lead Charged (CPL), which is what you actually pay per verified customer call after credits are applied. Fast Air Repair’s CPL started at $36.82 in 2021 and reached $81.28 by 2025, a natural rise as the market matured and the budget scaled. That 2025 number sits at the efficient end of the HVAC LSA market, where most businesses pay between $80 and $150 per lead. The real story is that while CPL roughly doubled, lead volume grew 746%.
The Results
The best way to understand Fast Air Repair’s results is not just the final numbers, but how each year built on the last. LSA rewards accounts that stay active, accumulate reviews, and get optimized consistently. That’s exactly what happened here.
1,406
Total Calls in 2025
Up from 171 in a partial 2021 launch year
1,151
Leads Charged in 2025
Up from 136 in 2021, a 746% increase
70%
CAGR on Calls
Compound annual growth rate across four full years
68,015
Annual Impressions in 2025
Up from 9,935 in 2021, nearly 7x more reach
Annual Total Calls
Partial 2021 launch through 2025 full year, with 2026 Jan-May shown
+722%
Annual Leads Charged
Verified calls Google billed for, after credits. CAGR: +70.4% per year.
+746%
The best year yet. July hits 236 calls, the all-time single-month high for the campaign. Budget invested: $93,551. Off-season performance holds steady across the winter months, which means the foundation laid in 2024 is paying off. Total leads charged cross 1,100 for the first time. This is what a well-managed, mature LSA account looks like.
Monthly Call Volume by Year
Florida AC season (June through August) drives the summer peak. Notice 2025 lifting the entire curve.
Anyone running HVAC ads in Florida needs to account for how dramatically demand shifts across the year. Managing budget around these patterns is a big part of what drives efficiency.
Fast Air Repair’s budget grew every year, from $5,007 in a partial 2021 to $93,551 in 2025. A budget increase only makes sense if the results grow proportionally, and in this case they did. Here’s the full picture.
Annual Budget vs. Leads Charged As spending scaled, verified leads kept pace throughout| Year | Total Calls | Call Growth | Leads Charged | Lead Growth | Budget | Cost Per Lead | Impressions |
|---|---|---|---|---|---|---|---|
| 2021* | 171 | Start | 136 | Start | $5,007 | $36.82 | 9,935 |
| 2022 | 529 | +209% | 396 | +191% | $20,532 | $51.85 | 33,610 |
| 2023 | 874 | +65% | 700 | +77% | $43,255 | $61.79 | 54,827 |
| 2024 | 937 | +7% | 777 | +11% | $55,125 | $70.95 | 63,893 |
| 2025 | 1,406 | +50% | 1,151 | +48% | $93,551 | $81.28 | 68,015 |
| 2026† | 327 | N/A | 292 | N/A | $26,259 | $89.93 | 18,356 |
| * 2021 is a partial year, April through December. † 2026 data runs through May only. Total growth 2021 to 2025: Calls +722.2%, Leads +746.3%, Budget +1,768.4%, Impressions +584.8%. CAGR: Calls +69.9%/yr, Leads +70.4%/yr, Impressions +61.4%/yr. | |||||||
Fast Air Repair’s 2025 CPL of $81.28 is competitive for HVAC LSA, where most markets run between $80 and $150 per verified call. CPL has grown naturally over four years as the market matured and the budget scaled, but the key point is what happened to lead volume over that same period: it grew 746%. A rising CPL only matters if the returns don’t keep up. Here, they more than kept up.
How We Did It
LSA is not a set-it-and-forget-it channel. Google’s algorithm actively rewards accounts that stay engaged, earn reviews, and get managed well. Here’s what we did every month to keep Fast Air Repair’s campaign growing.
01 Review generationGoogle ranks LSA listings partly based on how many reviews an account has and how recent they are. We put a review process in place so that after every completed job, Fast Air Repair was consistently prompting happy customers to leave feedback. More reviews means better placement, which means more impressions, which means more calls. It compounds.
02 Lead verification and Quality OptimizationUntil mid-2024, every call was monitored, and non-qualifying leads (spam, wrong numbers, and irrelevant inquiries) were disputed with Google to protect CPL efficiency and ensure clients were only charged for genuine customer contacts.
Today, lead quality is improved through ongoing feedback to Google, with leads rated based on relevance. This helps Google’s AI better understand the types of leads clients want, improving lead qualification accuracy over time.
Spending the same amount every month in Florida is a mistake. The AC season runs roughly May through September, and demand in July can be four or five times what it is in January. We scaled the budget up before peak season hit, pulled back in the slower months, and made sure Fast Air Repair was capturing the most calls when demand was highest. The Q4 2023 drop was a clear signal that the off-season budget strategy needed work, and we fixed it before the following year.
04 Profile optimizationA complete LSA profile ranks better. We made sure every relevant service category was selected, business hours were accurate including emergency availability, and licensing and insurance documents stayed current. These details seem small but they factor into how Google decides which businesses to show.
05 Ongoing performance reviewWe reviewed the account every month and the call logs every week. When something was off, we caught it quickly. When the data showed an opportunity, we moved on it. The 236-call July 2025 wasn’t luck. It came from having the budget positioned correctly, the profile optimized, and the account in good standing with the algorithm.
Search Reach
LSA impressions track how many times the listing appeared at the top of a relevant Google search. Starting at 9,935 in 2021, that number reached 68,015 by 2025. That growth in visibility is the engine behind everything else. More people finding the listing means more calls, and more calls means more jobs.
Annual LSA Impressions
How many times Fast Air Repair appeared at the top of Google search. Growth: +585%, CAGR +61.4% per year.
+585%
The Takeaway
Fast Air Repair went from 171 calls in a partial launch year to 1,406 in 2025. That’s a 70% compound annual growth rate over four years of consistent management. The campaign didn’t get there by luck or by spending more money indiscriminately. It got there because every year the account got a little stronger: more reviews, better seasonal budget positioning, tighter lead verification, and a profile that Google learned to trust.
The 2024 consolidation year is a good illustration of this. Call growth slowed to 7%, but the work done that year fixed a real problem and set up 2025’s record performance. That’s what long-term campaign management looks like in practice.
For HVAC businesses in competitive markets, Google Local Services Ads is one of the most direct paths between an ad dollar and a phone call. Fast Air Repair’s results show what’s possible when the channel is managed well and given time to compound. If your business isn’t getting results like this from LSA, there’s a reason, and it’s usually fixable.
Fast Air Repair grew from 171 calls to 1,406 in four years. If your HVAC or home service business is running LSA without results like that, let’s talk about why and what we’d change.
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