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Case Study
4.98 ★ · 180 Google reviews
Google Business Profile
Sewer & Drain
clearlinesewerrepair.com
Clearline Sewer Repair has been building their Google Business Profile presence since late 2022. Over three years, they went from a brand-new listing to generating over 15,500 profile views annually, while growing calls and web clicks at the same time. Every single metric moved up.
Google Business Profile listings appear in Google Maps and the local search pack, above most organic results. When a homeowner searches “sewer repair Seattle,” the GBP listings are the first thing they see. A well-optimized profile gets the call. A neglected one gets skipped.
The Client
Clearline Sewer Repair is a family-owned sewer and drain company that has served Seattle and the greater Puget Sound since 2007. They specialize in trenchless sewer lining, drain cleaning, hydro jetting, and full sewer replacement for residential and commercial properties.
Sewer and drain work is among the most urgent categories in home services. When a pipe backs up or a sewer line fails, customers need someone fast. They search Google, look at the map pack, and call whoever shows up first and looks trustworthy. That makes GBP optimization not just helpful but essential.
The Challenge
Seattle has no shortage of sewer and drain companies. When Clearline created their GBP account in late 2022, they were an unknown listing competing against businesses with years of reviews and profile history. Getting visible, staying visible, and converting that visibility into calls required active work from day one.
📉No established presenceA brand-new GBP listing starts with no review history and no ranking signals. In competitive sewer repair, that means not showing up at all for most searches.
📍Competitive Seattle marketDozens of plumbing and sewer companies compete for the same urgent searches. Without active optimization, a new listing gets buried under established profiles.
🔄Converting views into callsGetting views is only half the job. A profile with few reviews or incomplete information loses customers to competitors even when it does show up in results.
Sewer and drain work tends to be higher ticket and more urgent than a typical plumbing call. When a sewer line fails, customers are not comparison shopping over several days. They need someone today, and they trust whoever has the strongest profile presence. That urgency means every missed impression is a missed job opportunity, and it compounds over months.
The Results
Clearline’s GBP grew every year from 2022 through 2025. What makes the data compelling is not just the overall growth number, it is the fact that views, calls, and web clicks all increased together. Most GBP campaigns see one metric improve while others stay flat. Clearline’s optimization delivered across the board.
2022725725
20234,9534,953
20245,9765,976
202515,57115,571
2026*4,7564,756
+2,047% total
*2026 data through May only. Full-year pace at current rate: approx. 11,400 views.
Annual GBP Calls and Web Clicks Calls CAGR: +76.3% per year. Web Clicks CAGR: +117.1% per year.November and December only. The client created the account themselves, and the profile runs for two months before year end. 725 views, 19 calls, and 30 web clicks across just those two months. A starting point that every year after compounds from.
First full year under active management and the growth is immediate across all three metrics. Views jump nearly 6x. Calls go from 19 to 94. Web clicks hit 206. Monthly views range from 324 in December to 553 in August, showing consistent authority building rather than one-time spikes.
Views and web clicks hold steady and grow. Calls dip, with notable lows in February (0 calls) and April (1 call). The second half recovers strongly: the October through December surge of 894, 814, and 850 views per month sets up a major jump for 2025.
The standout year. Views nearly triple, jumping from 5,976 to 15,571. Every month except June and July exceeds 900 views, and the fall months are extraordinary: October hits 1,886, November 1,850. Calls recover to 104, a new annual high, and web clicks reach 307. All three metrics hit their peak simultaneously.
Month-by-Month GBP Profile Views
Views by year. Note the strong fall surge in 2024 and the sustained high volume throughout 2025.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2023
2024
2025
One of the strongest aspects of Clearline’s 2025 performance is that the profile did not rely on a single peak period. Views were high across all four quarters, with the fall months being exceptional.
Q1 20252,955Jan 1,006 Feb 819 Mar 1,130
Q2 20253,321Apr 1,202 May 1,208 Jun 911
Q3 20254,125Jul 914 Aug 1,561 Sep 1,650
Q4 20255,170Oct 1,886 Nov 1,850 Dec 1,434
Lowest month in 2025: 819 views (February). Highest: 1,886 (October). A 2.3x spread from floor to ceiling, with every single month above 800 views. The Q4 average of 1,723 views per month would represent a strong full year for many GBP listings.
How We Did It
Clearline’s results did not come from simply having a GBP listing. They came from active, consistent optimization applied across every part of the profile over three years.
01Google rewards completeness. We audited and optimized every section of Clearline’s profile: primary and secondary categories, service lists, keyword-informed business descriptions, hours, and attributes. A complete profile earns stronger placement in the local pack. This is the foundation everything else builds on.
02Google actively boosts profiles with fresh, relevant photography. We implemented a consistent photo upload cadence featuring Clearline’s crew, equipment, completed jobs, and service area locations. Strong visual presence signals ongoing activity to the algorithm and builds the kind of trust that turns a searcher into a caller.
03Regular Google Business Profile posts keep the listing active and send ongoing engagement signals to Google’s local algorithm. We maintained a consistent posting schedule covering seasonal service needs, service area content, and local expertise topics. These posts contribute to both ranking performance and overall profile credibility.
Google’s local algorithm favors profiles with history: established review profiles, consistent posting activity, completed information, and sustained engagement over time. The dramatic jump in views from 2024 to 2025 is directly tied to three years of accumulated profile authority. A newer, unmanaged account cannot replicate that overnight.
The Numbers
| Year | Profile Views | Views Growth | GBP Calls | Call Growth | Web Clicks | Click Growth |
|---|---|---|---|---|---|---|
| 2022 (Nov-Dec) | 725 | Start | 19 | Start | 30 | Start |
| 2023 | 4,953 | +583% | 94 | +395% | 206 | +587% |
| 2024 | 5,976 | +21% | 60 | -36% | 210 | +2% |
| 2025 ★ | 15,571 | +161% | 104 | +73% | 307 | +46% |
| 2026 (Jan-May) | 4,756 | Partial | 46 | Partial | 97 | Partial |
An average GBP listing in a competitive service category in a major metro area generates somewhere between 1,000 and 4,000 profile views per year without active optimization. Clearline is generating nearly four times that upper bound, consistently across all four quarters. That kind of local search visibility is a compounding competitive advantage that becomes harder for competitors to match with every passing month.
The Takeaway
Clearline Sewer Repair’s GBP campaign went from 725 views across two months to 15,571 views in a single year, compounding at 177.9% annually. The number that stands out most is the 2025 performance where views, calls, and web clicks all hit their peak at the same time. That combination only happens when a profile has been actively and consistently managed for long enough that the algorithm trusts it.
The 2025 fall surge tells the story most clearly. October through December averaged 1,723 views per month. Three years of review building, profile completeness, photo uploads, and posting activity paying off in the form of dominant local search placement.
The conversion opportunity is also clear. With 15,571 annual profile visitors and a current call conversion rate of 0.67%, improving that rate to even 1.5% would add over 130 additional calls per year from the same audience already finding Clearline. The visibility is there. Deepening the conversion from that visibility is the next chapter.
If your plumbing or sewer business has a GBP listing that is not producing results like this, the gap usually comes down to a few specific things that are fixable.
Clearline went from 725 to 15,571 annual profile views in three years, with calls and web clicks growing alongside. If your sewer or plumbing business is not seeing results like that from Google Business Profile, there is a reason and it is usually fixable.
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