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Case Study
4.98 ★ · 180 Google reviews
GBP Case Study
eielectrical.com
Electrical Services
Campaign: 2023-2026
Service: Google Business Profile
+34%
GBP Profile Views
32,940 → 44,236 annually
+15.9%
Visibility CAGR
Per year, compounding
~Flat
GBP Calls
1,055 → 1,002 annually
~Flat
Web Clicks
1,645 → 1,620 annually
⚡
EI Electrical’s Google Business Profile now generates 44,000+ profile views per year – up from 33,000 in 2023. That growing audience exists. The data reveals a clear opportunity: convert more of those viewers into calls.
The Client
Company
EI Electrical
Website
eielectrical.com
Industry
Electrical Services
Channel
Google Business Profile (GBP)
Service Used
GBP Optimization & Management
Campaign Period
2023-2026
EI Electrical is an electrical services company serving residential and commercial clients. In a trade where customers make urgent, trust-driven decisions, often after a power outage, panel issue, or safety concern – being visible and credible on Google Maps isn’t optional. It’s the first moment of truth.
Real Time Marketing took over management of EI Electrical’s Google Business Profile with one goal: maximize the company’s local search presence and turn profile traffic into booked jobs.
What We Track
Google Business Profile performance is measured across three distinct actions – each telling a different part of the customer journey story. Understanding all three is essential to interpreting EI Electrical’s results honestly.
👁 Views
Profile Impressions
How many people saw EI Electrical’s GBP listing in Google Search or Maps. This is the top of the funnel – awareness.
📞 Calls
Direct Phone Calls
Customers who tapped “Call” directly from the GBP listing. The most direct lead conversion action available.
🖱 Clicks
Website Visits
Customers who clicked through to eielectrical.com from the GBP listing – a secondary path to conversion.
Why This Matters
A GBP optimization campaign that grows profile views without growing calls has achieved increased visibility, but not yet increased revenue. The right way to read EI Electrical’s data is as two chapters of one story: Chapter 1 is visibility growth (achieved). Chapter 2 is converting that visibility into more calls (the opportunity ahead).
The Visibility Win
The headline result of EI Electrical’s GBP campaign is a sustained, compounding increase in profile visibility. In 2023, their GBP listing generated 32,940 views – a solid baseline. By 2024, that jumped to 43,824 (+33%), and held at 44,236 in 2025 (+0.9%). Over the full period, that’s a +34.3% total growth in annual profile views, compounding at +15.9% per year.
Crucially, the 2024 visibility gain was sustained, not a one-month spike. EI Electrical maintained an average of 3,686 profile views per month throughout 2025, compared to 2,745 in 2023. That’s a permanently elevated baseline of audience exposure in their local market, compounding at a CAGR of +15.9% per year.
The Full Picture
A complete performance picture requires honesty: while profile views grew by 34%, GBP calls and web clicks remained essentially flat over the same period. Annual calls moved from 1,055 (2023) to 1,002 (2025), a modest -5% change within normal variation. Web clicks went from 1,645 to 1,620 (-1.5%).
More people are discovering EI Electrical on Google every year. But the rate at which those viewers convert into callers has declined, meaning the profile is attracting a larger audience while the conversion mechanism hasn’t kept pace. This isn’t a failure; it’s a clear diagnosis and a significant opportunity.
Monthly GBP Calls
Calls from GBP listing by month – relatively stable, with opportunity to grow
Visibility vs. Conversion: The Gap
Annual profile views (left axis) vs. annual GBP calls (right axis) – the growing gap is the opportunity
In 2025, EI Electrical’s GBP funnel looked like this:
Profile Views
44,236
per year
↓
Calls
1,002
per year (2.3% rate)
↓
Web Clicks
1,620
per year (3.7% rate)
The Opportunity
If EI Electrical improved their GBP call conversion rate from 2.3% to just 3.5%, still well below industry benchmarks for optimized profiles, they would generate approximately 1,550 calls per year from GBP alone, a 55% increase from today’s baseline, from the same audience already finding them. The visitors are there. The next step is converting them.
What We Did
The 34% increase in profile views didn’t happen passively. It was the result of systematic GBP optimization applied consistently across the campaign period.
01 Profile Completeness & Category OptimizationA fully optimized Google Business Profile with accurate categories, complete service lists, keyword-rich business descriptions, and correct attributes sends strong authority signals to Google’s local ranking algorithm. We audited and optimized every section of EI Electrical’s profile to ensure Google had maximum confidence in the services they offer and the areas they serve.
02 Photo Strategy & Visual PresenceGoogle actively rewards profiles with fresh, relevant photography – higher-quality profiles rank more prominently in the local pack. We implemented a consistent photo upload strategy showcasing EI Electrical’s team, work quality, and service areas, building the visual credibility that influences both Google’s algorithm and customer trust.
03 Review ManagementReview volume and recency are among the strongest signals Google uses for local ranking. We established a systematic review generation process and ensured every review received a timely, professional response – building both the rating profile and the engagement signals that improve local visibility.
04 GBP PostsPublished regular Google Business Profile posts to keep the profile active and improve local engagement, helping strengthen visibility and conversion potential..
The Numbers
| Metric | 2023 | 2024 | 2025 | 2026 (Jan-May) |
|---|---|---|---|---|
| GBP Profile Views | 32,940 | 43,824 | 44,236 | 12,310 |
| Avg Views / Month | 2,745 | 3,652 | 3,686 | 2,462 |
| GBP Calls | 1,055 | 1,032 | 1,002 | 367 |
| Avg Calls / Month | 87.9 | 86.0 | 83.5 | 73.4 |
| GBP Web Clicks | 1,645 | 1,710 | 1,620 | 646 |
| Call Conversion Rate | 3.2% | 2.4% | 2.3% | 3.0%* |
| * 2026 call rate calculated from Jan-May only. Views CAGR: +15.9%/yr. Calls CAGR: -2.5%/yr. Web clicks CAGR: -0.8%/yr. | ||||
Annual GBP Calls & Web Clicks
Stable volume – consistent with the baseline, showing opportunity for conversion rate improvement
The Takeaway
EI Electrical’s GBP campaign tells an honest, strategic story. In two years, their Google Business Profile visibility grew by 34% – reaching more than 44,000 local searchers per year who are actively looking for electrical services. That’s a measurable, compounding foundation that most competitors haven’t built.
The data also reveals the clearest next objective: improving the rate at which more than 44,000 annual profile visitors convert into actual calls.At EI Electrical’s current visibility level, even modest improvements in conversion rate through stronger review volume, more compelling photos, and clearer calls-to-action within the profile could translate directly into dozens of additional calls each month.
For electrical service businesses in competitive local markets, this is the strategic sequence: first win the visibility, then win the conversion. EI Electrical has completed step one. Step two is where the revenue growth lives.
EI Electrical is being found by 44,000+ people on Google every year. If your electrical or home service business has growing visibility but flat call volume, there’s a specific, fixable reason – and we can find it.
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