Your Open Rate Is Not a Real Number
There is no benchmark open rate left to beat. Apple Mail loads the tracking pixel whether or not anyone reads the message, so the figure counts machines alongside people.
- SMS Services
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Blog, Page 6
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Why Job Photos Are Slowing Down Your Site
On most contractor sites the photographs are the whole speed problem: job photos straight off a phone, several megabytes each, shown at a fraction of their size.
- Responsive Website Design
Nobody Wants a Newsletter From Their Plumber
Nobody wants a newsletter from their plumber. They will read a message saying their service is due, because that one is about their house.
- Content Development
How Long Should You Keep Retargeting Someone?
The useful timing question is not what hour to advertise. It is how long after a visit you are still worth showing to, which changes entirely by job type.
- Google Business Profile
What a Retargeting Ad Should Actually Say
Most contractor retargeting ads say a version of 'you visited us, come back'. That tells the viewer nothing new and gives no reason to act today.
- Retargeting Services
Run Paid and Organic in the Same Room
The most valuable thing paid search produces for a contractor is not leads. It is a paid record of what people in your area type before they hire, and most firms never pass it on.
- PPC Marketing Services
Shoot the Before Before You Start
The before photograph is the one you cannot go back for. Two frames from the same spot is the whole technique, and the pair is worth more in an estimate than in a feed.
- Social Media Strategy
Voice Search Is Mostly Your Google Profile
Voice search optimisation is sold as website work. For a trade the spoken questions are local, and the answer comes from your Google Business Profile.
- Responsive Website Design
The Answer Box Sits Below the Map
Being quoted at the top is worth having, and worth less to a local trade than advertised: for the searches that bring work, the map results sit above it.
- Content Development
Why a Crowded Page Hides Your Services
Contractor sites are crowded because every service feels urgent. Fourteen items packed tight read as one block and get skipped; four with room get read.
- Responsive Website Design