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What a Retargeting Ad Should Actually Say
Most contractor retargeting ads say a version of ‘you visited us, come back’. That tells the viewer nothing new and gives no reason to act today.
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Run Paid and Organic in the Same Room
The most valuable thing paid search produces for a contractor is not leads. It is a paid record of what people in your area type before they hire, and most firms never pass it on.
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Shoot the Before Before You Start
The before photograph is the one you cannot go back for. Two frames from the same spot is the whole technique, and the pair is worth more in an estimate than in a feed.
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Voice Search Is Mostly Your Google Profile
Voice search optimisation is sold as website work. For a trade the spoken questions are local, and the answer comes from your Google Business Profile.
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The Answer Box Sits Below the Map
Being quoted at the top is worth having, and worth less to a local trade than advertised: for the searches that bring work, the map results sit above it.
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Why a Crowded Page Hides Your Services
Contractor sites are crowded because every service feels urgent. Fourteen items packed tight read as one block and get skipped; four with room get read.
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A Rebrand Does Not Move Your Reviews
A name change costs six van wraps and puts reviews, citations and old-name searches at risk. Rename the existing Google profile in place; never start a new one.
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When Not to Segment a Retargeting Audience
Segmentation is presented as straightforwardly good. For a local contractor it usually is not, dividing a small audience produces several too small to deliver.
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For an Emergency, the Page Is in the Way
The element that kills conversions on an emergency landing page is often the page itself. For urgent work the ad should place the call, not load a document to be read.
Book a strategy call and Take Control of Your Market Today
Whether you’re ready to build a custom growth roadmap or want to explore the complete range of advanced strategies we deploy for trades across the country, Real Time Marketing is ready to move at the speed of your business.