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The Audience Already in Your Job Records
The best audience a contractor owns is not on their website. It is in the job records: people who already let you in, and whose homes keep ageing.
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Your Van Sets the Brand Guideline
Brand consistency for a contractor is not a palette. It is the name, number and logo on your Facebook page matching the truck sitting in the customer driveway.
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Your Account Structure Decides Where Money Goes
Budget is set per campaign, so the way an ads account is split decides which jobs get funded. Structure and a negative keyword list are the same job done twice.
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What to Update on Your Profile, and How Often
Most of a Google Business Profile is set once and left alone. Only four things genuinely decay: here is a maintenance cadence built around those, instead of a posting schedule.
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Voice Search and Mobile SEO: Why They Go Together
Voice queries are longer, more conversational, and almost always made on a phone. What that changes about how a contractor’s pages should be written and how fast they need to load.
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Your Open Rate Is Not a Real Number
There is no benchmark open rate left to beat. Apple Mail loads the tracking pixel whether or not anyone reads the message, so the figure counts machines alongside people.
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Why Job Photos Are Slowing Down Your Site
On most contractor sites the photographs are the whole speed problem: job photos straight off a phone, several megabytes each, shown at a fraction of their size.
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Nobody Wants a Newsletter From Their Plumber
Nobody wants a newsletter from their plumber. They will read a message saying their service is due, because that one is about their house.
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How Long Should You Keep Retargeting Someone?
The useful timing question is not what hour to advertise. It is how long after a visit you are still worth showing to, which changes entirely by job type.
Book a strategy call and Take Control of Your Market Today
Whether you’re ready to build a custom growth roadmap or want to explore the complete range of advanced strategies we deploy for trades across the country, Real Time Marketing is ready to move at the speed of your business.