Handling Negative Comments on Social Media
Unlike a Google review, you can hide or delete a social comment: which is exactly what makes it easy to get wrong. When to use each, and the unanswered comments costing you money.
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SEO for Plumbers: What Actually Moves the Phone
Plumbing search splits into emergencies and planned work, and the two need different pages. Where a plumbing company's organic effort pays, in order.
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Local Content Only a Plumber Could Write
A plumber has better local material than any other trade: the problems are decided by housing age, pipe material, water hardness and what grows over the drains.
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Your Customer Is Outside, One-Handed, in a Hurry
Reflowing to fit a screen is the easy part. Your mobile visitor is one-handed, outdoors, in a hurry, on whatever signal the property has, design for that.
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Local Services Ads for HVAC Contractors
HVAC breaks the pay-per-lead model in one specific way: demand arrives in spikes and your budget does not. Job types, seasonal budgeting, and when more leads are the wrong goal.
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Retargeting for Plumbers, Realistically
Every article on this opens with the platform's three billion users. For a plumber that number describes an audience you will never reach and cannot use.
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Choosing Keywords From Your Own Job Data
Keyword tools report national volume and know nothing about your margins. Your invoices know both. How to build a list from the jobs you actually want, and why volume is the wrong measure locally.
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Facebook Ads for Roofing Contractors
Roofing demand is event-driven, so steady ad spend is the wrong shape. How to target a hail swath, why the offer is the claim rather than the roof, and how to sound different from a storm chaser.
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Profile Mistakes That Risk Suspension
Most Google Business Profile advice covers doing things well. This covers the errors that get a profile suspended, and what recovery actually involves.
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Black Hat SEO: What It Is and Why It Backfires
Some SEO tactics carry real risk of a penalty that removes you from search entirely. How to recognise them in a proposal, and what to ask an agency before signing.
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