Establishing credibility and trust is a winning strategy for attracting new customers and retaining existing ones. This is especially true for businesses in the HVAC industry, where customers rely on professional expertise to keep their homes comfortable and safe year-round. With the rise of online searches and reviews, it has become even more crucial for HVAC businesses to have a strong online presence that instills confidence in potential customers. Our specialists at Real Time Marketing share insight into Google Guarantee and how it can be beneficial for a wide range of businesses.
Google Guarantee: What is It and How is It Obtained?
The Google Guarantee is a certification offered by Google to businesses that meet certain standards of quality and trustworthiness. This program is specifically designed for home service providers, such as HVAC companies, plumbers, electricians, and locksmiths, among others.
Businesses must undergo a thorough background check, including verification of licenses, insurance, and any relevant industry certifications. They also need to meet Google’s customer service requirements and maintain a minimum rating of 3 stars on Google reviews. Once approved, businesses can display the Google Guarantee badge on their Google My Business listing and local advertising campaigns.
Here are a few ways HVAC companies can benefit from being Google Guaranteed:
Increased Visibility
The Google Guarantee badge prominently displays on the top of a business’s search results page, making it stand out from competitors. This increased visibility can lead to higher click-through rates, and, ultimately more local lead generation.
Improved Trust and Credibility
Having the badge on your Google local campaigns and profile acts as a seal of approval from one of the most trusted brands in the world. This can help build trust with potential customers who may be hesitant to choose and hire a new service provider.
Protection for Customers
In the event that a customer is dissatisfied with the services provided, they can submit a claim through Google’s conflict resolution system. If deemed valid, Google will refund up to $2,000 for the job – providing additional peace of mind. This protection can also help businesses retain customers and maintain a positive reputation.
More Targeted Advertising Opportunities
Businesses with the Google Guarantee badge are eligible for Local Services Ads, a pay-per-lead advertising platform that targets customers in their local area. Google Guaranteed ads are a great way for HVAC companies to reach potential customers at the right time and place, increasing their chances of conversion.
Real Time Marketing’s comprehensive digital marketing solutions include Google Adwords management services, ensuring that our clients get the most out of their Google Guarantee certification. Our team of experts is dedicated to helping our partner businesses grow and thrive. Contact us today or fill out our online form to schedule a consultation.
