Local Services Ads or Google Ads?
One sells you a lead, the other sells you a click, and they hand you completely different controls. Which to start with, when to run both, and the ceiling that forces the decision.
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Uncategorized Articles, Page 7
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Spend Seasonal Budget in the Quiet Months
Seasonal retargeting is usually explained as advertising in season. The version that pays builds the audience at the peak and spends it in the shoulder months.
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Ad Copy That Turns Away the Wrong Callers
Ad copy has two jobs and most contractor ads only do the first: attract the right caller, and turn away the wrong one before the click costs you anything.
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Which Social Platforms Are Worth Your Time
Facebook and Nextdoor carry most of the value for home service companies. An honest read on the rest, including the two most contractors are told to use and shouldn’t.
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What an SEO Invoice Actually Buys
An SEO retainer buys hours of attention, not a list of inclusions. One question separates a real engagement from a subscription to a monthly PDF: show me what changed last month.
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Most of Your Brand Is Parked Outside
For a contractor the design work that pays is what a customer sees while deciding: the truck, the shirt, the estimate and the yard sign. Brochures are decoration.
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What Trade Sites Need That Templates Leave Out
Templates supply navigation, mobile layout and speed. They cannot supply license numbers, honest hours, a written service area or photographs of your own work.
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Why Google Verified Applications Stall
Almost every rejection is a name that does not match across four documents. What actually blocks approval, what does not affect it at all, and how to prepare before you apply.
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Retargeting the HVAC Replacement Nobody Bought
HVAC is the trade retargeting suits best: households defer replacements rather than decline them, so they are still deciding months later.
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What PPC Actually Costs a Contractor
The highest bid does not win, relevance changes what you pay for the same position. How the auction really works, why home services clicks are expensive, and the three things that waste most of the budget.
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