When New Creative Fixes Retargeting, and When It Cannot
Retargeting is one of the few places a contractor genuinely needs new creative. But rotation only helps if the audience is not already exhausted, usually it is.
- Retargeting Services
Post the Weather, Not the Calendar
Seasonal social for a contractor is triggered by the weather, not by a date in a content plan. Shoot the material in advance, hold it, and publish the day it happens.
- Social Media Strategy
Anyone Can Answer Your Profile's Questions
The questions section on your Google Business Profile is public and any stranger can answer it, and switching on messaging is a promise with a deadline rather than a feature to enable.
- Google Business Profile
Do FAQ Sections Still Help SEO? What Changed in 2023
Google restricted FAQ rich results to government and health sites in 2023. FAQ markup still earns something for everyone else, just not what most people think.
- SEO Optimization
Say What You Do, in the Words Customers Use
Keyword stuffing is a solved problem, and the warnings now do more harm than the practice, the common failure is pages that never plainly say what the business does.
- Content Development
What Happens Between the Click and the Call
For most trades the conversion is a phone call. The biggest losses happen on either side of the tap, in places no website report shows you.
- Responsive Website Design
You Pay for LSA Leads You Never Answer
These ads charge per lead, not per click, so the calls you fail to answer are billed exactly like the ones you win, and they cost you ranking too.
- Content Development
Retargeting Has No Audience of Its Own
Retargeting has no audience of its own: every person in it was delivered by another channel, which makes its results a consequence of your other work.
- Retargeting Services
Hashtags Do Almost Nothing Locally
For a contractor working one metro area, hashtags do almost nothing. Local reach comes from your own crew sharing, location tags, and work that is recognisably nearby.
- Social Media Strategy
Not All NAP Errors Cost the Same
An address conflict can suspend your profile and a wrong phone number costs you the call, while a misspelt suite number on a directory nobody visits costs almost nothing.
- Google Business Profile