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A customer who booked through Local Services Ads can ask Google for their money back. What to document, what to confirm in writing, and how to settle a complaint before it becomes a claim.
Retargeting is one of the few places a contractor genuinely needs new creative. But rotation only helps if the audience is not already exhausted, usually it is.
Seasonal social for a contractor is triggered by the weather, not by a date in a content plan. Shoot the material in advance, hold it, and publish the day it happens.
The questions section on your Google Business Profile is public and any stranger can answer it, and switching on messaging is a promise with a deadline rather than a feature to enable.
Google restricted FAQ rich results to government and health sites in 2023. FAQ markup still earns something for everyone else, just not what most people think.
Keyword stuffing is a solved problem, and the warnings now do more harm than the practice, the common failure is pages that never plainly say what the business does.
For most trades the conversion is a phone call. The biggest losses happen on either side of the tap, in places no website report shows you.
These ads charge per lead, not per click, so the calls you fail to answer are billed exactly like the ones you win, and they cost you ranking too.
Retargeting has no audience of its own: every person in it was delivered by another channel, which makes its results a consequence of your other work.
For a contractor working one metro area, hashtags do almost nothing. Local reach comes from your own crew sharing, location tags, and work that is recognisably nearby.
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Algorithm shifts, badge changes, and what they mean for a home-service business, posted where you already are.
