The world of SEO continually evolves, especially as Google’s algorithm continues to change to meet its consumers’ demands. Now, the focus seems to have turned to social media and pay-per-click (PPC) advertising methods. This has left many businesses wondering if page rank and organic traffic still count.
Does Organic Still Count?
Even though there has been increasing use of other forms of advertising, people still type in a search as their primary means of finding products and services in their area. If they are looking for a plumber, they might go to social media, but it is more likely that they will perform a Google search first. This means that page rank and organic search results still count as much as they did in the past. Once the potential customer finds you on Google, they might turn to social media to try to find out a little more about your reputation before making a purchase.
Navigating the Changes
Organic traffic is still an important factor now, and it will continue to be so in the foreseeable future. Other forms of advertising are growing in interest among advertisers, but the bottom line is that search rank is still the foundation of your marketing campaign. From a company standpoint, searchers for terms like, “SEO Agency” and “SEO Consultant” continue to grow, too.
Regardless of the marketing strategy you use, organic traffic still has just as much relevance as it did in the past. The only difference is that strategies and tactics have changed. Some SEO tactics that were successful in the past are now considered spammy. This means that it is important to hire an SEO company that keeps up with the changes and can help you grow your organic traffic and online presence.
Contact us at Real Time Marketing to see what our solutions can do to increase visitors and conversions to your site.
