Social Media Strategy Articles | Real Time Marketing

Building Mid-Funnel Trust with Employee-First Video Profiles

June 26, 2026 webdev

Homeowners are not only judging price and technical skill. They are deciding who they will let into the house, and that hesitation sits in the middle of the funnel where most contractors have nothing to show.

Retargeting Services
Social Media Strategy

Preventing Machine Learning from Over-Optimizing Outside Service Boundaries

June 15, 2026 webdev

Automated delivery optimises for cheap engagement, not drive time, so cost per click falls while lead quality does. How campaigns drift outside the service area, and the boundaries that stop it.

Social Media Strategy

The Easier the Form, the Worse the Lead

June 12, 2026 webdev

Native lead forms lower your cost per lead by removing the steps that used to prove the person meant it. Run them, and you have to put the filtering back somewhere else.

Social Media Strategy

Effectively Showcasing Customer Testimonials on Social Media

June 8, 2026 webdev

Testimonials stopped being a page on the website and became recurring content. How to use them on social media as structured proof rather than as wallpaper.

Social Media Strategy

Post the Weather, Not the Calendar

March 3, 2026 Courtlyn Saxby

Seasonal social for a contractor is triggered by the weather, not by a date in a content plan. Shoot the material in advance, hold it, and publish the day it happens.

Social Media Strategy

Hashtags Do Almost Nothing Locally

January 26, 2026 Courtlyn Saxby

For a contractor working one metro area, hashtags do almost nothing. Local reach comes from your own crew sharing, location tags, and work that is recognisably nearby.

Social Media Strategy

Your Van Sets the Brand Guideline

December 26, 2025 Courtlyn Saxby

Brand consistency for a contractor is not a palette. It is the name, number and logo on your Facebook page matching the truck sitting in the customer driveway.

Social Media Strategy

Shoot the Before Before You Start

November 21, 2025 Courtlyn Saxby

The before photograph is the one you cannot go back for. Two frames from the same spot is the whole technique, and the pair is worth more in an estimate than in a feed.

Social Media Strategy

Commercial Work Is Not Won on Social

October 27, 2025 Courtlyn Saxby

A contractor commercial side is won on bids and referrals, not on social. What those buyers need to find is proof you are trading, staffed, licensed and answering.

Social Media Strategy

Flat Engagement Is Not the Problem

September 26, 2025 Courtlyn Saxby

Flat likes are not a reason to overhaul a contractor social media. Ask whether the account produced a call, a form fill or a job application. If not, post less.

Social Media Strategy

Follow the work, not just the ads