If You Cannot Answer, Turn the Ads Off
Slow response is fixed by a person who answers or by an ad schedule that stops when nobody does. Software makes a more specific promise for you to break.
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PPC Marketing Services Articles
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Your Account Structure Decides Where Money Goes
Budget is set per campaign, so the way an ads account is split decides which jobs get funded. Structure and a negative keyword list are the same job done twice.
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Run Paid and Organic in the Same Room
The most valuable thing paid search produces for a contractor is not leads. It is a paid record of what people in your area type before they hire, and most firms never pass it on.
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For an Emergency, the Page Is in the Way
The element that kills conversions on an emergency landing page is often the page itself. For urgent work the ad should place the call, not load a document to be read.
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