Agency dashboards report impressions and clicks. Closing the loop between a web conversion and the trade CRM is what tells you the real cost of a booked job.
A spotless stock truck with blank plates does more than look generic. What image provenance signals to local search, and the field-photo habit that replaces it.
A name change costs six van wraps and puts reviews, citations and old-name searches at risk. Rename the existing Google profile in place; never start a new one.
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Algorithm shifts, badge changes, and what they mean for a home-service business, posted
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