Running Jobs When a Refund Claim Is Possible

A customer who booked through Local Services Ads can ask Google for their money back. What to document, what to confirm in writing, and how to settle a complaint before it becomes a claim.

A Local Services Ads unit has no headline, no keywords and no voice segment. There is nothing in the account to optimise for voice, and no way to report on it honestly.

Review recency carries weight in Local Services Ads ranking, and reviews collected in one push age together. Here is the routine that produces a steady few a week, and what to do about a bad one.

Every business in Local Services Ads has the badge, so it cannot be what separates you from them. What actually moves your lead volume inside LSA, and how to tell whether it is working.

Every listing in the block shows the same badge, so your star rating and review count do nearly all the work of choosing between you. What the card shows, and which parts you control.

Homeowners consistently believe the Google Guarantee covers more than it does. The gap between what they assume and what is true, and why letting it stand costs you later.

One sells you a lead, the other sells you a click, and they hand you completely different controls. Which to start with, when to run both, and the ceiling that forces the decision.

Almost every rejection is a name that does not match across four documents. What actually blocks approval, what does not affect it at all, and how to prepare before you apply.

HVAC breaks the pay-per-lead model in one specific way: demand arrives in spikes and your budget does not. Job types, seasonal budgeting, and when more leads are the wrong goal.