Each Profile Needs an Office Behind It
A second Google Business Profile does not extend your reach; a second staffed address does. Widening the service area field moves neither your pin nor your map ranking.
- Google Business Profile
- Local Service Ads
Category
Google Business Profile Articles
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Why Local Citations Still Matter for SEO (And How Broken Data Suspends Map Profiles)
Citations are not a relic. Inconsistent directory data is one of the quieter causes of a suspended profile, and the cleanup is unglamorous, cheap and rarely done.
- Google Business Profile
Google Ads Broad Match vs. Exact Match for Home Services
Match type decides which searches your budget answers. For a trade the difference between broad and exact is the difference between a booked truck and a drained account.
- Google Business Profile
The Free Channel Is Paid For in Labour
Leads that arrive without an ad budget are paid for in labour and in months of waiting. Knowing which currency you are spending is what stops you cancelling ads too early.
- Google Business Profile
Running Jobs When a Refund Claim Is Possible
A customer who booked through Local Services Ads can ask Google for their money back. What to document, what to confirm in writing, and how to settle a complaint before it becomes a claim.
- Google Business Profile
Anyone Can Answer Your Profile's Questions
The questions section on your Google Business Profile is public and any stranger can answer it, and switching on messaging is a promise with a deadline rather than a feature to enable.
- Google Business Profile
Not All NAP Errors Cost the Same
An address conflict can suspend your profile and a wrong phone number costs you the call, while a misspelt suite number on a directory nobody visits costs almost nothing.
- Google Business Profile
What to Update on Your Profile, and How Often
Most of a Google Business Profile is set once and left alone. Only four things genuinely decay: here is a maintenance cadence built around those, instead of a posting schedule.
- Google Business Profile
How Long Should You Keep Retargeting Someone?
The useful timing question is not what hour to advertise. It is how long after a visit you are still worth showing to, which changes entirely by job type.
- Google Business Profile
Driving Website Traffic From Your Google Profile
Most profile actions are calls, not clicks, and that is the better outcome. Where website clicks do come from, where the link should point, and how to tag it so you can measure it.
- Google Business Profile