Courtlyn Saxby
Articles by Courtlyn Saxby
-
A Rebrand Does Not Move Your Reviews
A name change costs six van wraps and puts reviews, citations and old-name searches at risk. Rename the existing Google profile in place; never start a new one.
-
When Not to Segment a Retargeting Audience
Segmentation is presented as straightforwardly good. For a local contractor it usually is not, dividing a small audience produces several too small to deliver.
-
For an Emergency, the Page Is in the Way
The element that kills conversions on an emergency landing page is often the page itself. For urgent work the ad should place the call, not load a document to be read.
-
Commercial Work Is Not Won on Social
A contractor commercial side is won on bids and referrals, not on social. What those buyers need to find is proof you are trading, staffed, licensed and answering.
-
Driving Website Traffic From Your Google Profile
Most profile actions are calls, not clicks, and that is the better outcome. Where website clicks do come from, where the link should point, and how to tag it so you can measure it.
-
Your Traffic Will Fall. That Is Not the Number
Your traffic will fall while your business stays just as findable. Judge on sessions and that reads as a decline, and you may cut what is still producing calls.
-
Why SEO Compounds and Advertising Doesn’t
Paid visibility resets every month; organic visibility accumulates. What compounding actually looks like on a contractor’s account, and why the gap widens the longer you wait.
-
What Does AI Say About Your Business?
Assistants describe local businesses in sentences now, and they are often wrong about hours, service area and trades you dropped. Almost no contractor has checked.
-
Recent Reviews Beat More Reviews
Review recency carries weight in Local Services Ads ranking, and reviews collected in one push age together. Here is the routine that produces a steady few a week, and what to do about a bad one.
