Courtlyn Saxby
Articles by Courtlyn Saxby
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What Happens in the Two Seconds Around the Tap
Nearly all of this is seen on a phone, so mobile is not a refinement applied afterwards. What matters is the two seconds around the tap.
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Seasonal PPC Campaign Planning: Preparing for Peak Periods
Seasonal surges can transform ad performance, but they also require smart timing and targeted strategies. At Real Time Marketing, we know that even the best campaigns can underperform without a structured approach. By aligning offers, budgets, and timing, you can make the most of those high-traffic windows. Effective PPC management is the foundation for turning…
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Flat Engagement Is Not the Problem
Flat likes are not a reason to overhaul a contractor social media. Ask whether the account produced a call, a form fill or a job application. If not, post less.
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Setting Up and Verifying a Google Business Profile
Claiming a profile takes minutes; verification is where contractors get stuck. What to fill in, how verification works for a business with no storefront, and what to do when it fails.
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SEO vs SEM: What’s the Difference, and Which Do You Need?
SEO earns placement, SEM buys it. What each term actually covers, where the definitions blur, and how a contractor should split budget between them.
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You Cannot Be Cited If You Do Not Rank
Over 99% of AI Overview sources came from the top ten results and nearly 80% from the top three. The summary is not an alternative to ranking; it is a reward for it.
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AI Search Panic Is Written for Publishers
The alarm about AI search is written by publishers, whose product is the click. A contractor sells attendance at a property, a different position entirely.
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Should You Block AI Crawlers? Probably Not
You can tell AI crawlers to stay off your site. Publishers do it to defend their product. For a local trade, blocking removes you from the answer for nothing.
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Asking Questions Versus Giving Commands
Two things are happening to search and they pull opposite ways: longer questions, and commands. One rewards writing, the other rewards your listing data.
