Facebook Ads for Roofing Contractors

Roofing demand is event-driven, so steady ad spend is the wrong shape. How to target a hail swath, why the offer is the claim rather than the roof, and how to sound different from a storm chaser.

Facebook is interruption, not intent, which means it is the wrong channel for emergency HVAC and the right one for replacements and maintenance plans. How to target, when to run, and what to measure.

You cannot advertise for a burst pipe, that call goes to whoever is already familiar. What plumbers should actually post, and the two weeks a year that matter most.

Nobody plans a sewer replacement, so lead capture is the wrong goal. Why property age is your best targeting signal and why the dig-versus-no-dig comparison is the whole advertisement.