How Long Before Social Media Works?

Roughly six months before you notice anything, which is indistinguishable from failure while you are in it. What to check at three months, and when quitting is the right call.

Engagement for its own sake does nothing for a contractor. But polls have one genuine use that has nothing to do with engagement; they are the cheapest customer research available.

Running dry is usually a symptom of posting too often, not of having nothing to say. The capture habit that fixes it, and why your phone already holds the week’s content.

A contractor’s year is dictated by weather, not by a posting schedule. How to build the calendar backwards from demand, and write the predictable posts months before you need them.

Forty shares inside your service area beat forty thousand nationally. The three mechanisms that actually make a contractor’s post travel, and the one everybody copies that does not.

What the two metrics actually mean, the number hidden between them that is genuinely useful, and why neither belongs at the top of a contractor’s report.

The real path from broken thing to booked job, and where each channel sits in it. Social does its work at both ends and none of the middle, which explains why it looks like it is failing.

Everyone owns a system nobody understands, which is an unusually good position to post from. The topics that earn attention, the seasonal rhythm, and the four that waste it.

Facebook and Nextdoor carry most of the value for home service companies. An honest read on the rest, including the two most contractors are told to use and shouldn’t.

Unlike a Google review, you can hide or delete a social comment: which is exactly what makes it easy to get wrong. When to use each, and the unanswered comments costing you money.