-
Send When Someone Can Answer the Reply
For a contractor the right send time is a time somebody can answer what comes back. And for text messages, part of the timing question is settled by law before you touch it.
-
The Swap Test for a Local Page
The test for a town page: swap the place name for a different town. If it still makes sense, it was never about that town.
-
Accessibility Is a Business Case for Contractors
Accessibility is sold to small businesses as compliance. For a trade it is commercial: your customers skew older, and older homeowners are who small text and poor contrast lock out.
-
Deciding When to Scale or Stop a Campaign
Most campaigns are killed too early, on too little data, in the wrong month. How long to wait before judging, how fast to scale, and what to check before concluding the campaign is the problem.
-
Is Your Retargeting Actually Adding Anything?
Retargeting almost always reports excellent numbers, and is the channel most likely to be taking credit for conversions that would have happened anyway.
-
You Are Not Out of Things to Post
Running dry is usually a symptom of posting too often, not of having nothing to say. The capture habit that fixes it, and why your phone already holds the week’s content.
-
How to Respond to Negative Google Reviews
You cannot delete a review. What you can do: which ones Google will actually remove, what to write for the people reading next, and the three replies that make it worse.
-
Emergency Buyers Have No Funnel
The funnel does not describe most home service work: a burst pipe has no consideration stage. Two journeys, and content applies to only one of them.
-
Why Contractor Blogs Get Abandoned
Most contractor blogs are abandoned rather than concluded, and the stale date tells every visitor when the business stopped paying attention.
Book a strategy call and Take Control of Your Market Today
Whether you’re ready to build a custom growth roadmap or want to explore the complete range of advanced strategies we deploy for trades across the country, Real Time Marketing is ready to move at the speed of your business.