-
Your Best Result Was Always Zero-Click
Zero-click is discussed as a loss. For a contractor the best result, a call straight from a map listing, was always zero-click. Only the proportion changed.
-
Personalisation Lives in the Job Record
Inserting a first name is not personalisation. For a trade it comes from the job record: what you installed, when you were last there, what they deferred.
-
One Job Should Produce Seven Things
Repurposing does not create material, it multiplies what was captured, and for a contractor almost nothing is captured, because nobody is photographing the job.
-
When a Website Actually Needs Redesigning
Redesign because something is failing, not because the site is old. The three-year rule is arbitrary; here is what genuinely warrants a rebuild and what does not.
-
When a Retargeting Sequence Is Worth Building
Sequential retargeting is sound in principle and out of reach for most contractors, every stage needs enough people to deliver. One sequence reliably pays.
-
Which Promotions Are Worth Running
A promotion raises click-through rate almost regardless of what it offers. Whether it makes money depends on which service it is attached to, and emergency work is the wrong one.
-
How Long Before Social Media Works?
Roughly six months before you notice anything, which is indistinguishable from failure while you are in it. What to check at three months, and when quitting is the right call.
-
Do Polls and Interactive Posts Actually Help?
Engagement for its own sake does nothing for a contractor. But polls have one genuine use that has nothing to do with engagement; they are the cheapest customer research available.
-
Rebranding Without Losing Your Search Rankings
A rebrand moves URLs, and moved URLs lose rankings unless redirects are complete. The sequence that protects organic traffic through a name or domain change.
Book a strategy call and Take Control of Your Market Today
Whether you’re ready to build a custom growth roadmap or want to explore the complete range of advanced strategies we deploy for trades across the country, Real Time Marketing is ready to move at the speed of your business.