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As the seasons change, so do the needs of homeowners. From winter heating maintenance to summer air conditioning checks, seasonal home services are in high demand at specific times of the year. Capturing and converting potential customers during these peak times requires a strategic approach. Retargeting services can aid businesses in reaching out to customers…

In pay-per-click (PPC) advertising, success hinges on more than just selecting the right keywords or bidding strategies. A critical element that can make or break a PPC management campaign is the ad copy. The message conveyed through an ad copy not only influences the click-through rate (CTR) but also plays a pivotal role in converting…

It’s no secret that social media serves as a convenient channel for many businesses to connect with potential customers, build brand awareness, and showcase services. With numerous platforms available, however, it can sometimes be challenging to decide where to focus your efforts. Here’s a look at some of the top local social media marketing platforms…

With the growing prevalence of voice assistants and smart speaker devices, more and more people are using voice search to find products and services online. And why not? It’s quick, convenient, and hands-free. This shift in user behavior makes it all the more important for businesses to adapt and optimize their online presence for voice…

As the world’s population increasingly relies on the internet for just about everything, businesses must establish a strong online presence to remain competitive. For home service companies, having a solid SEO strategy can draw the line between being easily found by potential customers or getting lost in the digital crowd. Understanding what is included in…

Graphic design has long been an essential aspect of advertising and marketing strategies. In today’s digital age, where visual content is a huge factor in capturing consumer attention, the importance of graphic design has only increased. From creating eye-catching social media posts to building compelling website layouts, marketing graphic design can impact a brand’s success…

Your business’s website serves as a virtual storefront and is often the first impression potential customers have of your brand. To make sure it’s effective in attracting and retaining customers, it’s important to take full advantage of elements that can enhance user experience and drive conversions. As a team known for providing responsive website design…

There’s no doubt that Google Guaranteed is an incredibly valuable and sought-after designation for any business. Not only does it provide a sense of trust and security for potential customers, but it also helps you stand out in highly competitive search results. Read on as our experts at Real Time Marketing discuss common challenges that…

Retargeting is an effective way for businesses to reconnect with potential customers who have shown interest in their services but have yet to convert. For HVAC companies, this can be especially beneficial as it allows them to target individuals who may need their services during specific times of the year. Real Time Marketing discusses some…

Pay-per-click (PPC) advertising can be a valuable tool for businesses looking to increase online visibility and attract new customers. Unlike traditional advertising, where you spend on ad space regardless of the results, PPC allows you to pay only when someone clicks on your ad. This makes it a more cost-effective solution, especially for businesses with…