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Emergency Buyers Have No Funnel
The funnel does not describe most home service work: a burst pipe has no consideration stage. Two journeys, and content applies to only one of them.
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Why Contractor Blogs Get Abandoned
Most contractor blogs are abandoned rather than concluded, and the stale date tells every visitor when the business stopped paying attention.
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Infographics Are Usually the Wrong Spend
The infographic belongs to an era when a graphic reliably earned links. That stopped working, and most contractors buying one now get a decorative image.
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Covering a Subject, Not Repeating a Phrase
Search engines stopped matching strings long ago. The useful question is not which phrase to repeat but how much of the subject the page actually covers.
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How Long Should a Page Actually Be?
Length is an outcome, not a target. The 2,000-word rule mistakes a symptom for a cause: thorough pages on hard subjects are long, not the reverse.
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Does a Contractor Actually Need a Blog?
For most contractors a blog is the third priority and gets treated as the first. Service pages bring the work; blog posts bring readers.
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Local Content Only a Plumber Could Write
A plumber has better local material than any other trade: the problems are decided by housing age, pipe material, water hardness and what grows over the drains.
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